Is Your Association's Culture Helping or Hurting Member Recruitment and Retention?

Is Your Association's Culture Helping or Hurting Member Recruitment and Retention?

December 13, 2011 By: Sarah Sladek

As your potential members increasingly seek personal value and direct benefits from joining your association, your organizational culture has an ever-growing influence on members' decisions to join or renew. The author of The End of Membership As We Know It explains how you can make sure your association's culture has a positive impact on your bottom line.

As an association executive, you may have the power to change your association's mission with the stroke of a pen. And you may have the ability to hire, fire, promote, and demote people with relatively little effort....