Educate Your AMC Clients With a Leaders Forum

Educate Your AMC Clients With a Leaders Forum

By: Apryl Motley, CAE

Your AMC's client associations face many of the same challenges. One way to guide them toward a common standard of success is to host an educational forum that gathers volunteer leaders from your client organizations. SmithBucklin has hosted a yearly Leaders Forum since 2005 and offers advice on how such a program could work for your AMC.

"The partnership between association boards and staffs is critical to their success," says Mark O. Thorsby, CAE, vice president of SmithBucklin Corporation's SmithInstitute, "but where do you go to learn how to be an effective board member and cultivate these partnerships? It doesn't come naturally."...