Data: How Millennials Want to Do Business
Associations Now
A new survey shows millennials' preferences for B2B interactions differ in some key ways from organizations' current practices.
In a survey of executives responsible for business-to-business purchasing decisions, millennials showed clear preferences for researching and engaging with vendors that differed from their organizations' current practices. Association membership recruiters and industry suppliers, take note.
Millennials: How does your organization engage with vendors during the sales cycle currently, and how would you prefer to engage with vendors?
Face-to-face meetings:
Current:
69%
Would prefer:
24%
Email:
Current:
37%
Would prefer:
69%
Phone:
Current:
22%
Would prefer:
62%
Social Media:
Current:
21%
Would prefer:
19%
Live/video chat:
Current:
20%
Would prefer:
21%
Text message and other IM:
Current:
18%
Would prefer:
24%
Source: "To Buy or Not to Buy? How Millennials Are Reshaping B2B Marketing," IBM Institute for Business Value, 2015