Data: The Power of a Venue Going Green

Meetings Associations Now September/October 2014

New data shows that people would not only be more likely to attend a game or concert if a stadium recycled and composted all the trash left behind, but they'd also be more willing to buy more food and drink

32%

The percentage of Americans who would be more likely to attend a game or concert if the stadium recycled and composted all the trash left behind, according to a recent survey by the Shelton Group. One in five would also buy more beer, hot dogs, and nachos. These numbers are something for association planners to keep in mind as they choose venues for their meetings and events.