Joe Rominiecki is a contributing editor to Associations Now.
When the American Neurological Association opened membership to a broader segment of the profession, it had to rethink how it communicated and engaged with members unlike those it had traditionally attracted.
Neuroscience is a busy field these days, with $100 million in federal research funding earmarked last year alone. The American Neurological Association (ANA), which serves academic neuroscientists, wants to make sure its community is equipped to lead the way.
That meant letting go of a highly exclusive membership model—with rules tied to tenure, volume of published articles, and even letters of recommendation—in 2013 and opening its doors to a wider cross-section of academic neurology.
In a year, it added 300 new members, about 16 percent of its 1,880 members at the end of 2013. Now it's working to engage these new, often younger, members. Here's how:
Joe Rominiecki is a senior editor at Associations Now in Washington, DC. Email: [email protected]
[This article was originally published in the Associations Now print edition, titled "New Members, New Energy."]