Rob Stott is a contributing editor to Associations Now.
Four organizations will study and develop models to address member engagement
What makes a member engage with an organization? New research is underway to answer that question.
The ASAE Foundation study will identify and describe relevant behavioral theories as well as current and emerging trends that can be applied to better understand member-engagement models. Four organizations have been selected to conduct the study: Association Laboratory, Inc.; Avenue M Group, LLC; The Haefer Group Ltd.; and the University of North Texas.
In the coming months the groups will report their initial findings in a series of white papers. In the spring, the organizations will gather with other association representatives to discuss the results and use them to develop a publication that provides practical strategies, guidance, and tips for association management professionals to create and apply engaging membership models.
Three main questions will guide the research:
The "how to" guide based on the research is expected to be published next summer.
Rob Stott is Editorial Assistant at Associations Now in Washington, DC. Email: [email protected]
[This article was originally published in the Associations Now print edition, titled "Target Engaged"]