Samantha Whitehorne is editorial director of Associations Now in Washington, DC.
Four things to consider when developing your next meeting's disaster plan. [Titled "Disaster Management" in the print edition.]
Recent events like the Moore, Oklahoma, tornado and the Boston Marathon bombing have highlighted the need for association meeting planners to have thorough, up-to-date disaster and crisis communication plans ready to go in case quick adjustments or cancellations are required.
Take the Ambulatory Surgery Center Association: Its annual meeting in Boston was scheduled to begin two days after the bombing—in an area only a few blocks from the explosions. ASCA's Executive Director William Prentice credits proactive convention center and hotel staff as well as timely and constant communication with attendees and speakers for allowing the meeting to go on pretty much as scheduled.
"We were being as transparent as possible with our attendees and exhibitors to let them know what we were thinking, and what our decisions were based on—so not to just tell them what we decided but tell them how we decided so that they knew we had their best interest in mind," he said in an interview on AssociationsNow.com.
Here are four things to consider when developing a disaster plan for your next meeting or event:
Samantha Whitehorne is deputy editor at Associations Now in Washington, DC. Email:[email protected]