Samantha Whitehorne is editorial director of Associations Now in Washington, DC.
Is matching staff attire right for your event?
You want your association's staff to stand out when they're onsite at one of your conferences or events. So what's a meeting planner to do to make that easier? For many, including Kay Granath, CMP, CAE, director of meetings and conventions at Association Management Center, the answer includes matching, association-branded shirts for staff.
"I have found some people love it—both members and staff—and some people are not fond of it," she says. But before you jump online and order matching shirts for everyone on your team, keep these pros and cons in mind:
Samantha Whitehorne is deputy editor at Associations Now in Washington, DC. Email: [email protected]