What Content Are Users Willing to Pay For?

Exclusive content, apps, and more will get digital readers to open their wallets.

As associations look for ways to engage their members in the digital publishing space, a new survey conducted by global business-advisory firm FTI Consulting, Inc., shows that both tablet and nontablet users are willing to pay for certain content features. This willingness can mean additional nondues revenue for organizations. Here are the top-five features for each group:

Tablet Users

  1. Exclusive content
  2. Custom content
  3. Apps
  4. High-quality photos
  5. Breaking news

Nontablet Users

  1. Exclusive content
  2. Custom content
  3. Apps
  4. Breaking news
  5. Industry-specific information

Read FTI Consultings white paper "The Effect of Tablets on U.S. Content Consumption" for more statistics.