Current and Future Trends in E-Learning

Stats from the latest benchmarking study of technology-enabled learning. (Titled "E-Learning, Today and Tomorrow" in the print edition.)

Tagoras recently released its Association Learning + Technology 2011: State of the Sector report, assessing the state of technology-enabled learning in associations and looking at how its role may evolve in the future. Tagoras surveyed 375 organizations about how they use e-learning, the tools and techniques they employ to create and deliver the content, and the business practices that support their initiatives. Here's an overview of some of the findings.

The Current State of E-Learning

The following statistics show e-learning is well established in associations.

Does your organization currently use e-learning to deliver education?

Currently deliver e-learning:

77.4%

Planning to deliver e-learning in the next six months:

8%

Planning to deliver e-learning in the next 12 months:

8%

Not planning for e-learning for at least the next 12 months:

6.6%

 

How long has your organization been using e-learning?

Less than one year:

10%

One to two years:

28.9%

Three to five years:

38.9%

More than five years:

22.2%

 

E-Learning on the Go

With more members demanding mobile content, it makes sense that they may also want mobile learning. However, the majority of associations aren't there yet.

Do you provide or plan to provide a mobile version for some or all of your e-learning content?

Current mobile e-learning:

Yes:

8.9%

No:

91.1%
Planned mobile e-learning:

Yes:

3.8%

No:

37.7%

We don't know yet:

58.5%

 

Top Benefits of E-Learning

  1. Cost effectiveness versus other modes of learning
  2. Convenience for learners
  3. Ability to reach more learners

How E-Learning Is Used

Organizations utilize e-learning for a number of reasons.

For what purposes does your organization use or plan to use e-learning?

Professional development for members:

Current e-learning:

95.6%

Planned e-learning:

85.5%
Professional development for nonmembers:

Current e-learning:

69.5%

Planned e-learning:

54.4%
Training for affiliated organizations or chapters:

Current e-learning:

33.1%

Planned e-learning:

27.3%
Training for volunteers:

Current e-learning:

29.4%

Planned e-learning:

30.9%
Training for staff:

Current e-learning:

29%

Planned e-learning:

16.4%
Advocacy and issue education:

Current e-learning:

22.1%

Planned e-learning:

18.2%
Other:

Current e-learning:

7%

Planned e-learning:

14.5%

E-Learning as a Revenue Generator

Most associations look to e-learning as a source of nondues revenue and charge for at least some of their e-learning offerings.

Which of the following statements describes your financial goals for your current e-learning offerings?

Must be self-sustaining and profitable:

52.5%

Must be self-sustaining but profitability not required:

31.3%

Doesn't need to be self-sustaining:

16.2%

 

Does your association charge members for its e-learning offerings?

Charge for all offerings:

31.5%

Charge for some offerings:

55.5%

Don't charge for offerings:

13%

 

E-Learning Without Strategy

While most associations see e-learning as an important member benefit and revenue generator, most lack a clear strategy for their program.

Does your organization have a formal, documented strategy for e-learning?

Yes:

22%

No:

72.7%

Not sure:

5.3%

 

Top Barriers to E-Learning

  1. Concern that costs would exceed financial return
  2. Technology skills of end users
  3. Staff time required to develop e-learning