New Data on Online Learning

Associations are continuing to expand their use of online learning programs.

A new study on association learning management systems, Association Learning Management Systems 2011 by e-learning consultancy Tagoras, reveals plenty of growth in the market. According to a 2010 survey, nearly 78 percent of associations use e-learning to deliver education, and 82.9 percent of those associations use real-time webinars. On-demand learning plays a strong role as well, though: Nearly half (48.8 percent) reported using self-paced, on-demand courses, and 36 percent offer audio or video podcasts as well.

Will that interest in e-learning translate into the purchase of a full-fledged learning management system? Currently 32.6 percent of those surveyed already use an LMS, and 13.3 percent say they intend to purchase one in the next 12 months. Pricing is a leading concern for associations that are thinking about purchasing an LMS; an overwhelming majority of respondents expect their e-learning efforts to at least break even.

Financial Goals for Current E-Learning Offerings

Does not need to be self-sustaining:

16.2%

Must be self-sustaining but profitability not required:

31.3%

Must be self-sustaining and profitable:

52.5%