Step Into Springtime Expo

The 2011 Springtime Meeting & Expo is only a few weeks away. Get the final scoop on what to expect.

Wrap up this month on a high note and attend the 2011 Springtime Expo, held April 28 at the Walter E. Washington Convention Center in Washington, DC. The largest one-day meetings tradeshow is sure to give you great ideas to implement at your own tradeshows and meetings. Here are a few highlights that you won't want to miss.

Choose Optimism

From 11 a.m. to noon, Bert Jacobs, chief executive optimist of Life is good, Inc., will help you explore the power of optimism in business during the general session. Jacobs is the cofounder of the $100 million business that spreads positive messages on its colorful collection of apparel and accessories.

Jacobs focuses his energy on where the brand is going next. He has defined branding as "knowing who you are and acting like it," and ensures that every aspect of the business and all business decisions made by company leaders are driven by clarity around the brand and its values. Innovative initiatives, such as the company's Genuine Neighborhood Shoppes program, keep the Life is good brand fresh and growing and enable the company to fulfill its mission of spreading the power of optimism.

Get Unplugged

On April 27, the evening before the expo, join your colleagues at Springtime Unplugged at Ibiza, one of DC's premier nightclubs. While you mix and mingle, you'll be supporting two good causes: Half the ticket price supports the ASAE Foundation, and five dollars from every ticket will support the Life is good Kids Foundation, which supports needy and at-risk youth.

Sessions to Spark Your Thinking

The concurrent education sessions at Springtime have something for everyone, from social media to business-model innovation. Here are just a few sessions if you are:

Looking for legal advice? Attend "Steering Clear of the Most Common Legal Hazards in Hotel, Convention Center, and Meeting Contracts," presented by Lisa M. Hix and Jeffrey S. Tenenbaum from Venable. Here you can delve into letters of intent, hotel cancellation and attrition, indemnification, convention center agreements, and more.

Trying to advance your career? Check out "Getting a Seat at the Executive Table: Going From Senior Planner to the Executive Level," presented by John S. Parke, CMP. You'll learn the job skills necessary to take your position to the top, with an emphasis on personal brand building and strategic thinking.

Thinking about sustainability? Stop by "Beyond Green: Building and Leveraging Community Partnerships to Leave a Lasting Legacy," presented by Lisa Palmer, director of corporate development, and Lindsay Luthe, manager of corporate development, at KaBOOM!. You'll find out how to establish legacy goals, metrics, and leverage partnerships that will create meaningful experiences for attendees while helping local communities well after your closing sessions.

Going virtual? Be sure to attend "Create a Virtual Conference in Concert With Your Face-to-Face Event," presented by Kevin Novak, vice president, integrated web strategy and technology for the American Institute of Architects. Hear how AIA achieved its most successful convention in 2009 by creating a successful virtual event with an online exhibition hall, streamed educational sessions, live video interviews from the convention floor, virtual networking opportunities, and more.

Swing Into Springtime

After a day packed full of education and scouting the tradeshow floor, what better way to unwind and start your weekend than with a day of golf and networking? The 29th Annual Springtime DC Invitational Golf Tournament is being held Friday, April 29, from 7 a.m. to 4 p.m. at the Lake Presidential Golf Club, set on 30 acres of rolling farmland in beautiful Upper Marlboro, Maryland. Registration is limited.

For more information and to register for the 2011 Springtime Expo, Springtime Unplugged, or the DC Invitational Golf Tournament, visit