Survey Reveals State of the Association Meetings Market

Some takeaways from the Association Meetings Forecasts and Trends Report 2011.

The Association Meetings Forecasts and Trends Report 2011, an annual research survey conducted jointly by IMEX and the International Congress and Convention Association, shows that resilience is a defining feature of the sector and that many association meeting planners think the most dramatic cuts and changes are now behind them. Here are a few takeaways:

Did the economic downturn have a significant negative impact on your association during the past year?

2010

Yes:

26%

No:

74%

2009

Yes:

35%

No:

65%

 

Do you expect to significantly cut down on costs at future meetings (e.g., cutting out banquets, receptions, number of days)?

Expect to cut costs:

40%

Do not expect to cut costs:

35%

Not sure:

22%

 

Do you expect to hold the same amount of meetings this year?

More meetings:

19%

Same amount:

68%

Fewer meetings:

13%