2010 Technology Conference & Expo Preview

Find out what's happening at this year's event.

Save the Date

The 2010 Technology Conference & Expo will take place December 14 and 15 at the Walter E. Washington Convention Center in Washington, DC. Early-bird registration through November 15 is $845 for members and $1,045 for nonmembers. After November 15 registration fees are $945 for members and $1,145 for nonmembers. Nonmembers receive a one-year membership to ASAE with their registration. For more information and to register, visit www.asaecenter.org/technologyconference.

Explore Openness

"Open leadership requires that you create structure, process, and discipline around openness when there is none, so that people know what to expect and how to behave in a new, open environment and so that trust can develop over time. Don't be shy; make the rules and involve your employees in writing what I call the ‘sandbox covenant' to govern how you enter into these new relationships," wrote Charlene Li in her article "Being Open is the New Way to Lead" in the July 2010 issue of Associations Now.

Li, an influential thought leader and guide on emerging technologies, will kick off the 2010 Technology Conference & Expo as general-session speaker and will discuss using social media and getting comfortable with less control. Li will report her findings from her most recent book, Open Leadership, illustrating how to bring the benefits of this new openness to your organization.

Attend the CIO Summit

An event designed exclusively for chief information officers, the CIO Summit on December 13 will be a full-day workshop where you will immerse yourself in technology strategy, service, and delivery. The summit will be facilitated by strategist Lisha Wentworth, senior associate, Oullette & Associates, who will share insights from O&A's book Leading IT Transformation: The Roadmap for Success.

The morning begins with a breakfast exchange about the latest technology studies from the Gartner Research Group. The rest of the day will be broken into several discussions around IT strategy, where you will define your strategy around service expectations, complaint management, and service communications. Learn how to market your strategy and create a client-focused culture. Finally, learn how to make your plan stick and effect cultural changes.

Separate registration fees apply for the CIO Summit. For the summit only, registration is $495 for members and $695 for nonmembers. For registration to both the both Technology Conference & Expo and CIO Summit, the cost is $1,095 for members and $1,295 for nonmembers. For more information and to register, visit www.asaecenter.org/technologyconference.

Idea Labs for Every Need

Got tech questions? We've got answers. Head to these sessions if you need to Improve your website: "Don't Wait for a Redesign—Improve Your Website User Experience Now," 10:30 a.m. to 11:45 a.m., Tuesday, December 14.

Get small-staff solutions: "Leverage Technology to Engage and Retain Members for Small-Staff Associations," 10:30 a.m. to 11:45 a.m., Tuesday, December 14.

Utilize social media: "Masters of Monitoring: Making Use of Social-Media Information," 2:30 p.m. to 3:45 p.m., Tuesday, December 14.

Plan for business continuity: "Business Continuity in the 21st Century Organization," 4:15 p.m. to 5:30 p.m., Tuesday, December 14.

Implement an AMS system: "AMS Live! Ask the Experts," 10:30 a.m. to 11:45 a.m., Wednesday, December 15.

Shoot video: "Anatomy of a Video," 2:15 p.m. to 3:30 p.m., Wednesday, December 15.

Increase online member engagement: "Driving Growth: An Online Community Success Story," 4 p.m. to 5:15 p.m., Wednesday, December 15.

Test Drive New Technology

This year's Technology Conference & Expo will showcase the latest in mobile technology. Reggie Henry, CAE, chief information officer for ASAE, says attendees will find new mobile equipment on display near the expo hall floor.

"The Technology Conference is the only conference like this in the country that is focused specifically on technologies that associations can use," says Henry. "Once a year, you get to see this collection of association technologies in one place. For mobile in particular, it's a chance to see real association applications running on mobile technologies."

A few mobile companies have worked with associations to develop association-specific applications, and a number of vendors have already started developing mobile applications as augmentations to their products that attendees can examine. AT&T representatives and Apple engineers will be onsite to answer your questions about mobile technology and share their latest gadgets. Plus, find out more about what ASAE is doing with mobile with Russell Magnuson, CEO and chief technology officer of Results Direct, who will discuss the MyASAE app.
The mobile technology area will be open during regular exhibit hall hours for attendees to watch demonstrations of new products and then take them for a test drive.