Technology Conference: Notable Quotes from Speakers

Associations Now asked speakers from the 2010 Association Technology Conference & Expo about the next big tech trends.

"What do you think the next big technology trend will be in 2010?"

2010 Technology Conference & Expo
The Technology Conference & Expo is being held February 10-12 in the Walter E. Washington Convention Center in Washington, DC. To register go to To register by phone, call 888-950-2723 or 202-371-0940.

Professional development has always had informal components; it's the synergy created by combining informal and the formal that learning systems need to promote.

I hope to see more associations incorporating the use of online games and simulations into professional development and recruitment programs, which will enhance member engagement— shifting instruction from 'telling' members to instruction that encourages 'doing' and 'being.'

—Jon D. Aleckson, Ph.D., ABD, is the CEO of Web Courseworks and is presenting two sessions at the 2010 Technology Conference, "Managing Moodle for Members" on February 11, and "Using eLearning Games to Recruit, Engage, and Educate Members" on February 12. Email: [email protected]

The next big trend is going to be commoditization. A 'good enough' revolution where it is more important that everyone is using the same tech/platform, as opposed to worrying about the latest bells and whistles. True transformational innovation occurs when the tech is so easy, so common, so cheap that the community takes it over, and new emergent uses and behaviors evolve.

—Jason Della Rocca consults for associations on strategy, innovation, and governance as an executive advisor with Principled Innovation LLC and is presenting "Gaming the System: Leveraging Digital Play for Positive Impact" on February 11 during the 2010 Technology Conference.
Email: [email protected]

I think in 2010 associations will begin seriously taking a look at how they deliver content to mobile devices and what content their members want to receive on such devices.

Also, as techies try to figure out what Google Wave is all about and how they can leverage its features, I think the interest in online collaboration tools will trickle down to a more general audience, and you'll see some experimentation with Wave and other similar tools. (At the risk of tooting our own horn, here's a recent blog post some colleagues and I wrote on the potential uses of Wave for nonprofits:

—Amadie Hart is marketing consultant and client manager for Beaconfire Consulting and presenting "Techniques to Strengthen Component Websites" on February 12 during the 2010 Technology Conference. Email: [email protected]