Smart Marketing for Associations: Marketing Plans That Work

Product Information

Author(s):

M. Michelle Poskaitis

Format:

Hard Shipment

Topic:
  • Marketing
Level:
  • Intro
Member Price:

$33.95

Nonmember Price:

$41.95


Description

SMART MARKETING FOR ASSOCIATIONS is the ultimate handbook to help you create successful strategic marketing plans. Learn step-by-step techniques and formulas to target your market, develop projections and forecasts, position products and services, implement profitable strategies, and track key results. Poskaitis provides a clear roadmap brimming with useful examples, easy tools, and more than 25 quick-reference templates and charts that save time and accelerate your learning curve. A comprehensive refresher for marketers! An excellent desk reference for senior execs! (2002, softcover, 106 pages, ISBN 0-88034-187-4)