Environmental Scanning for Associations: The Everyday Guide to Capturing, Analyzing, and Interpreting Strategic Information

Environmental Scanning for Associations:  The Everyday Guide to Capturing, Analyzing, and Interpreting Strategic Information

Product Information

Author(s):

James Dalton and, Alan Balkema

Format:

Hard Shipment

Topics:
  • Strategic Planning
  • Environmental Scans
Levels:
  • Intro
  • Applied
  • Strategic
Member Price:

$42.95

Nonmember Price:

$54.95


Description

Environmental scanning is more than reading news sources and writing reports about the activity, and it's more than an exercise undertaken leading up to a strategic-planning session. Done well, environmental scanning--the monitoring, interpreting, and acting on trends and conditions affecting your industry, profession, and association--draws a community into a thoughtful and ongoing discussion about how the environment is changing and what that means for the future. The value, point out the authors of Environmental Scanning for Associations lies in a collaborative sense-making of the conditions in which an organization operates. Good environmental scanning becomes a basis for strategic action.

This book takes into account the organizational nature and unique conditions of associations and

  • Lays out a framework that explains the basic elements of a scanning process for associations
  • Explains the fundamental concepts that are critical to success when establishing a scanning process
  • Provides illustrations and scanning reference tools from associations

Whether you are just beginning an environmental-scanning effort or you want pointers for improving your current activities, this guide is designed to help and complement our Scan-to-Plan Interactive Tool.
(2012, ISBN 978-0-88034-347-3, 104 pages, soft cover)