Benchmarking in Association Management: Communications, PR, Government Affairs Policies and Procedures (PDF Download)

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ASAE Industry Research


PDF/Electronic Distribution

  • Association Industry
  • Policies & Procedures
  • Benchmarking
  • Business Intelligence
  • Intro
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Compare your communication, including marketing, advertising, and PR practices against other organizations of similar size and type. This resource also focuses on government affairs practices. The data, collected from responses to our Benchmarking in Association Management surveys, gives you a firsthand look at what others are doing and experiencing in the area of communication. Use this benchmarking tool, complete with analysis, to see how you rank against similar type organizations.

(ISBN 978-0-88034-540-8, 62 pages, PDF download)