In that environment, who isn't looking for an edge?
Amidst the grim news is opportunity. Members of mutual-benefit associations are givers. Convincing more of your constituents to give to your organization, though, may take some adjustment to your thinking.
The Decision to Give--like series predecessors The Decision to Join and The Decision to Volunteer--asked a substantial pool of association members for insight. And just as meaningful involvement breeds loyalty, member satisfaction plays a significant role in a person's likelihood to contribute money to his or her professional association.
The Decision to Give points to numerous possibilities, underscored by study results like these:
This book is much more than a fundraising tactics resource. Its content explores giving in mutual-benefit associations through lenses such as gender, academic achievement, income level, and more-providing thought-provoking insight to use in creating or refining development strategy aimed at making your organization an affirmative choice for donor dollars.
(2010, ISBN 9780880343183, 62 pages)