Author C. David Gammel spends his working life helping associations and other nonprofit organizations do one thing: align their websites with their overall mission and values in order to create tangible and substantial results. That’s what this book is about. Online and On Mission provides practical insight into revenue, market need, and marketing strategies as he covers each of seven drivers that organizations might choose to steer the development and execution of their websites:
advertising branding community needs direct sales paid content next action application or service
Gammel neatly weaves advice and examples into a practical guide to linking overall strategy to your website.
(2009, 134 pages, PDF)