199 Ideas: Membership Recruitment and Retention

199 Ideas: Membership Recruitment and Retention

Product Information


ASAE & The Center's Membership Section Council


Hard Shipment

  • Membership Recruitment & Retention
  • Member Benefits
  • Foundational
  • Applied
Member Price:


Nonmember Price:



Recruiting and retaining members takes a lot of hard work, creativity, and communication to cut through today's intensifying competition. Everyone gets a little stale, and often associations find themselves in the same old trap of "this is how we've always done it." With our brand new 199 Ideas: Membership Recruitment and Retention you'll take your recruitment and retention efforts to new levels. Here's an advance look at how you can use it to boost your efforts:
  • Show up the competition-tap into the grapevine for great ideas;
  • Put this top marketing tool to work to get the most bang for your buck (and don't forget to do this one thing that can make or break a campaign.);
  • Tap into the most often overlooked group of potential members-they're right in front of you;
  • 7 ways to segment your lists to better target your markets;
  • Use of the "magic" words to boost direct mail responses;
  • Drive more traffic to your website with this little-known secret; and much more!
  • Smart, savvy recruitment and retention ideas that really work!

    (2009, 88 pages, ISBN 9780880343138, soft cover)