Groundswell: Winning in a World Transformed by Social Technologies

Groundswell: Winning in a World Transformed by Social Technologies

Product Information

Author(s):

Charlene Li

Format:

Hard Shipment

Topics:
  • Social Media
  • Communications
Levels:
  • Applied
  • Strategic
Member Price:

$15.00

Nonmember Price:

$26.95


Description

Groundswell provides practical advice for incorporating social technologies into the everyday work of your organization whether you're monitoring what customers say about your products or using the new technologies for PR and marketing purposes. Let's face it: most companies are feeling their way around in this arena. This book is a must-read before formulating a future social technology strategy.

(2008, hardcover, ISBN 9781422125007)