Online and On Mission: Practical Web Strategy for Breakthrough Results

Online and On Mission: Practical Web Strategy for Breakthrough Results

Product Information

Author(s):

David Gammel

Format:

Hard Shipment

Topics:
  • Advertising
  • Communications
  • Website Development
Level:
  • Strategic
Member Price:

$29.95

Nonmember Price:

$38.95


Description

Author C. David Gammel spends his working life helping associations and other nonprofit organizations do one thing: align their websites with their overall mission and values in order to create tangible and substantial results. That's what this book is about. Online and On Mission provides practical insight into revenue, market need, and marketing strategies as he covers each of seven drivers that organizations might choose to steer the development and execution of their websites:
  • advertising
  • branding
  • community needs
  • direct sales
  • paid content
  • next action
  • application or service

Gammel neatly weaves advice and examples into a practical guide to linking overall strategy to your web site.

Video

(2009, ISBN 0-88034-311-7, 134 pages, soft cover)