Certificate Program in Association Management

Certificate Program in Association Management

ASAE has developed the Certificate Program in Association Management to help association professionals build the competencies they need to manage their organizations more effectively. The Program includes five one-day courses which can be taken individually or as a group. The Program is designed for professionals with fewer than five years of association management experience who want to apply a more systematic approach to their work and improve the success of their organizations

All courses include an assessment of learning, and upon completion of the five courses participants will automatically receive the Certificate in Association Management awarded by ASAE University. For more information on the Certificate Program in Association Management or its individual courses, please contact ASAE University at [email protected].

Certificate in Association Management Courses
  1. Essential Practices in Association Management
    1. Association Management Foundation
    2. Governance and Volunteer Management
    3. Membership Value
    4. Trends and Success Measures
  2. Effectively Managing Volunteer Committees and Task Forces
    1. Volunteer Overview: Importance to Associations
    2. Volunteer Recruitment and Retention
    3. Volunteer Recognition and Rewards
    4. Volunteer Management
  3. Membership Development
    1. Offering Value and Purpose
    2. Structuring the Membership Offering
    3. Membership Recruitment
    4. Membership Retention
  4. Communication and Public Relations
    1. Maintaining a Positive Image
    2. Communicating Your Message
    3. Listening Effectively
    4. Preparing and Delivering Presentations
  5. Developing Your Leadership Potential
    1. Leadership Characteristics and Development
    2. Team Development
    3. Decision Making
    4. Conflict Management

Testimonials

"I chose to attend the Certificate Program in Association Management after learning that the program segments tied so well with my duties of leadership and policy development, membership recruitment and communications at the Iowa Soybean Association. The real value for me was learning how non-agricultural association staffers looked at the challenges which I always felt were unique to agricultural associations. Through our discussions and laughter, we began to understand that all of us face the same issues, and in many cases, the same difficult mindsets of members who have become tradition-bound. This class has great leadership and provides a warm environment for discussing our members' real motivations and learning to channel their actions into achievements."

-Carol Balvanz, Policy Director, Iowa Soybean Association

Approved Licensees for the Certificate Program in Association Management

The Certificate Program in Association Management is offered by ASAE in our Washington, DC office each year in January and June. In addition, several domestic and global organizations have partnered with ASAE University to offer the course content in multiple locations and at various times throughout the year. Facilitators from the following organizations have been trained and approved by ASAE University to offer the Certificate Program in Association Management.


Approved Licensees for the Certificate Program in Association Management

Organization

Territories Represented

AH

Delaware, Maryland, New Jersey, New York, and Pennsylvania

Singapore Business Federation

Singapore and Indonesia