Jan 11, 2018 - Jan 11, 2018 Eastern
9:00 AM - 4:00 PM
J.W. Marriott, Jr.–ASAE Conference Center / ASAE Building
1575 I Street, NW
Washington, DC 20005
Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector. Because associations are indispensable to industries, professions, and society, it's vitally important that people who work in associations have a full understanding of their nature and history.
This full-day course is part of ASAE's Association Management Week, a series of programs designed to build a strong understanding of the core functions of association management. Specifically designed for those who are new to the profession or have less than five years of experience in the field, Communication and Public Relations outlines the basic framework of public relations and communications for associations.
You’ll leave this course with a better understanding of how a polished presentation can enhance your professional image and the image of your organization, and how positive and smart relations with the media are critical to organizational success and reputation.
Time: 9:00 a.m. – 4:00 p.m. (Continental breakfast, lunch, and snacks are included.)
Module One: Maintaining a Positive Image
Understand the definition, importance, and role of public relations in association management, and differentiate the practice from its role in other organizations. Identify activities that share a connection with the practice of association public relations, and describe the four-phase model used in effective association public relation campaigns.
Module Two: Communicating Your Message
Identify association-specific audiences, and learn how to differentiate communications using a variety of channels. Explore techniques for interacting with the media—both proactively and reactively—and understand critical elements that associations should include in a crisis communication plan.
Module Three: Listening Effectively
Understand the importance of effective listening skills, and identify common barriers that inhibit effective listening. Outline the steps involved in successful listening, and explore techniques to improve listening skills.
Module Four: Preparing and Delivering Presentations
Outline an effective presentation structure, and learn guidelines for delivery. Identify common presenter mistakes and ways to avoid them. Explore presentation anxiety and how to overcome it.
Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.
Cancellation, Refund & Substitution Policy
Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by January 5, 2018, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.
Event Cancellation or Postponement
ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other ‘acts of God’. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.
Consent to Use of Photographic Images
Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.