Association Management Week: Communication and Public Relations

Association Management Week: Communication and Public Relations

Event Information


Jul 13, 2017 - Jul 13, 2017 Eastern


9:00 AM - 4:00 PM


ASAE Building

J.W. Marriott, Jr. ASAE Conference Center
1575 I Street NW
Washington, DC 20005
United States

CAE Hours:




Member Price:


NonMember Price:


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Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector. Because associations are indispensable to industries, professions, and society, it's vitally important that people who work in associations have a full understanding of their nature and history.

This full-day course is part of ASAE's Association Management Week, a series of programs designed to build a strong understanding of the core functions of association management. Specifically designed for those who are new to the profession or have less than five years of experience in the field, Communication and Public Relations outlines the basic framework of public relations and communications for associations.

You’ll leave this course with a better understanding of how a polished presentation can enhance your professional image and the image of your organization, and how positive and smart relations with the media are critical to organizational success and reputation.

Consider taking all five Association Management Week courses to earn the Certificate in Association Management.

  • Agenda

    • Time: 9:00 a.m. – 4:00 p.m. (Continental breakfast, lunch, and snacks are included.)

      Module One: Maintaining a Positive Image
      Understand the definition, importance, and role of public relations in association management, and differentiate the practice from its role in other organizations. Identify activities that share a connection with the practice of association public relations, and describe the four-phase model used in effective association public relation campaigns.

      Module Two: Communicating Your Message
      Identify association-specific audiences, and learn how to differentiate communications using a variety of channels. Explore techniques for interacting with the media—both proactively and reactively—and understand critical elements that associations should include in a crisis communication plan.

      Module Three: Listening Effectively
      Understand the importance of effective listening skills, and identify common barriers that inhibit effective listening. Outline the steps involved in successful listening, and explore techniques to improve listening skills.

      Module Four: Preparing and Delivering Presentations
      Outline an effective presentation structure, and learn guidelines for delivery. Identify common presenter mistakes and ways to avoid them. Explore presentation anxiety and how to overcome it.

  • Policies