Association Management Week: Membership Development

Association Management Week: Membership Development

Event Information


Jul 11, 2017 - Jul 11, 2017 Eastern


9:00 AM - 4:00 PM


ASAE Building

J.W. Marriott, Jr. ASAE Conference Center
1575 I Street NW
Washington, DC 20005
United States

CAE Hours:




Member Price:


NonMember Price:


Access Points:



Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector. Because associations are indispensable to industries, professions, and society, it's vitally important that people who work in associations have a full understanding of their nature and history.

This full-day course is part of ASAE's Association Management Week, a series of programs designed to build a strong understanding of the core functions of association management. Specifically designed for those who are new to the profession or have less than five years of experience in the field, Membership Development outlines associations’ basic membership framework.

You’ll leave this course with a better understanding of the unique nature of membership organizations, how demographic and technological changes are affecting membership models, and how associations must structure their membership programs to optimize retention and maintain relevance.

Consider taking all five Association Management Week courses to earn the Certificate in Association Management.

  • Agenda

    • Time: 9:00 a.m. – 4:00 p.m. (Continental breakfast, lunch, and snacks are included.)

      Module One: Offering Value and Purpose
      Understand the importance and purpose of membership. Differentiate the two main types of associations and membership’s role within them. Learn the typical classifications and categories of association membership, and identify the benefits and value associated with each.

      Module Two: Structuring the Membership Offering
      Explore membership-related challenges, including economic and demographic impact on various models. Differentiate structures based on dues and benefits, and explore the limits of what can be included with membership.

      Module Three: Membership Recruitment
      Discover the importance of member recruitment, and learn the components of a membership recruitment campaign. Identify common recruitment methods, marketing vehicles, and strategies.

      Module Four: Membership Retention
      Understand how retention is key to an association’s success, and identify methods and strategies that create a positive member experience. Explore what value means to members and the steps to take to improve membership renewal rates and overall retention.

  • Policies