Association Management Week: Communication and Public Relations

Event Information


Jan 12, 2017 - Jan 12, 2017 Eastern


9:00 AM - 4:00 PM


J.W. Marriott, Jr.–ASAE Conference Center / ASAE Building

1575 I Street, NW
Washington, DC 20005
United States

CAE Hours:




Member Price:


NonMember Price:



Access Pass Points: 10

Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector and industry. Because associations are indispensable within the industry, profession, and society, it's vitally important for those working in the profession to have an understanding of their nature and history.

Specifically designed for those who are new to the profession or have less than five years of experience in the field, Communication and Public Relations outlines the basic framework of public relations and communications for associations.

Time: 9:00 a.m.–4:00 p.m. (Continental breakfast, lunch, and snacks are included.)


  • Module One: Maintaining a Positive Image
    Understand the definition, importance, and role of public relations in association management and differentiate the practice from its role in other organizations. Identify activities that share a connection with the practice of association public relations and describe the four-phase model used in effective association public relation campaigns.
  • Module Two: Communicating Your Message
    Identify association-specific audiences and learn how to differentiate communications using a variety of channels. Learn techniques for interacting—both proactively and reactively—with the media and understand critical elements that associations should include in their crisis communication plan.
  • Module Three: Listening Effectively
    Understand the importance of effective listening skills and identify common barriers that inhibit effective listening. Outline the steps involved during a successful listening process and explore techniques that can be applied to improve the process of effective listening.
  • Module Four: Preparing and Delivering Presentations
    Outline an effective presentation structure and learn guidelines for delivery. Identify common presenter mistakes and learn ways to avoid them. Explore presentation anxiety and ways to overcome it.

Attend this full-day course and leave with a better understanding of how a polished presentation can enhance your professional image and that of the organization, and how positive and smart relations with the media are critical to organizational success and reputation.

Earn the Certificate in Association Management!
This program is part of ASAE's Association Management Week, a series of programs designed to build a strong understanding in the core functions of association management. You can select any combination of programs over the week: Association Management Week

  • Policies

    • Attendance cancellations must be received within five business days before the program begins. A $75 cancellation fee will apply. There are no refunds for cancellations received less than five days before a program. No-shows will not be refunded.