The Business of Meetings Certificate Program: Meetings and Expositions Excellence

The Business of Meetings Certificate Program:  Meetings and Expositions Excellence

Event Information


Mar 22, 2017 - Mar 23, 2017 Eastern


J.W. Marriott, Jr.–ASAE Conference Center / ASAE Building

1575 I Street, NW
Washington, DC 20005
United States

CAE Hours:




Member Price:


NonMember Price:



The meetings and expositions industry is forever evolving. It is necessary to understand your organization's and members' needs in order to create and manage applicable and successful programming and innovative implementation. By staying abreast of the latest trends, business partner relationships, educational formats, and management and technology tools, you can create and execute cutting-edge meetings and events and stay on top of the game.

This course is designed to help you:

  • Understand various virtual and “blended” meetings, and the use of appropriate technologies for meeting management, registration, housing, and travel
  • Discover the benefits of integrating social media into your events
  • Set the stage for the vendor/supplier relationship evolving into a strategic partner relationship
  • Discover the challenges and opportunities of managing a meeting in an international destination
  • Evaluate new meeting environments to better meet your attendees' learning objectives
  • Examine the key elements of learning management and design, and how they relate to planning developing meetings
  • Assess new exposition formats and features to help build your attendance and sponsorship revenues
  • Understand meetings industry trends and how they influence your events
  • Institute a negotiation strategy to create positive results and long-term partnerships

This course is excellent for helping you to prepare for the CAE examination or for renewing your CAE. You will receive 12 CAE hours for completing this program. You will also receive 14 CMP contact hours for each course towards certification, and if you complete all four courses available in the Business of Meetings curriculum, you will receive 56 total contact hours towards certification.

The Business of Meetingssm Certificate Program consists of four courses that prepare you to make meetings management a key strategy for your organization. Since they're offered each year, you can take them as your schedule permits. Upon completion of all four courses—Strategy and Marketing, Flawless Business Operations, Meetings and Expositions Excellence, and Leadership and Communication—you will receive the Business of Meetingssm Certificate.

  • Speakers

    • author image

      Claire Smith, CMP

      Claire Smith has built a strong reputation as an involved and informed leader in the Global Meetings Industry over the last 20 years. Claire has recently re-joined the Vancouver Convention Centre as Vice President, Sales & Marketing where she is responsible for strategic business development, leading and directing the sales and marketing team, as well as positioning the facility in the global marketplace. After 7 years as Director of Sales & Client Services, Claire left the Convention Centre in 2005 to start her own consulting firm where she provided business develop strategies, process improvement and training for convention venues, bureaus, associations and event management companies. Earlier in her career, Claire developed and managed a wide range of international meetings and tradeshows including Child Health, Sports Medicine and Independence, a global conference on disability attracting over 3000 delegates from around the world. Through various industry affiliations, Claire has been a featured speaker and session facilitator at meeting industry conferences in both North America and Europe. She is very involved the international congress market and sits on the Advisory Board for the European Business Travel Market (EIBTM).

  • Policies

    • If you cancel in writing at least five business days prior to the program, your registration will be refunded less a $75 administrative fee. Cancellations received less than five days before the program begins are not eligible for a refund. No-shows will not be refunded. Balances are due prior to the start of the event.