The Business of Meetings Certificate Program: Meetings and Expositions Excellence

The Business of Meetings Certificate Program:  Meetings and Expositions Excellence

Event Information


Mar 22, 2017 - Mar 23, 2017 Eastern


CAE Hours:




Member Price:


NonMember Price:


Access Points:



Association meetings professionals need an in-depth understanding of the business strategies and operational details of managing successful conferences and other events. This two-day course, one of the required courses in ASAE’s Business of Meetings Certificate Program, is designed to inform participants of the latest trends, educational formats, and technologies available to create unforgettable experiences for event attendees.

As the meetings and expositions industry evolves, associations need to create successful, innovative programs that show members you’re at the top of your game. Register today to: 

  • understand various models for virtual and blended meetings, and get updated on technologies being used for meeting management, registration, housing, and travel
  • discover the benefits of integrating social media into your events
  • set the stage for transforming the vendor/supplier relationship into a strategic partner relationship
  • evaluate new meeting environments to better meet your attendees’ learning objectives
  • assess new exposition formats and features to help build your attendance and sponsorship revenues

The Business of Meetings Certificate Program consists of four courses that prepare you to make meetings management a key strategy for your organization: Strategy and Marketing, Flawless Business Operations, Meetings and Expositions Excellence, and Leadership and Communication. Participants receive 12.5 CAE hours for completing each program. Participants also receive 14 CMP contact hours for each course toward the Certified Meeting Professional certification.

  • Agenda

    • Wednesday, March 22, 2017

      8:00 – 9:00 a.m.                                 
      Continental Breakfast and Registration

      9:00 – 9:30 a.m.                                 
      Welcome and Introduction
      Participants are introduced to course ground rules, learning objectives, materials, and other available resources.

      9:30 – 10:30 a.m.       
      Trends, Issues, and New Competencies      
      Dive into the course by identifying the key issues affecting the meetings industry today and in the future. Get an overview of the core competencies that meetings professionals need to succeed in the future.

      10:30 – 10:45 a.m.                             

      10:45 a.m. – 12:00 p.m.         
      Learning Management and Meeting Design
      Examine the key elements of learning management and design, and understand the link between a meeting’s design and its learning purpose. Explore creative approaches to providing learning at meetings despite practical constraints. Hear about recent changes in delivery formats.

      12:00 – 1:00 p.m.                               

      1:00 – 3:00 p.m.                     
      Technology and Social Media
      Experts will identify new meeting technologies and how to incorporate them into your next event. Learn ways to integrate social media before, during, and after your meetings. Get tips for identifying and contracting technology partners to support your meeting objectives.

      3:00 – 3:15 p.m.                     

      3:15 – 4:45 p.m.                     
      Learn how to prepare for effective partner negotiations, and explore the possible impact of negotiation on partner relationships.

      4:45 – 5:00 p.m.                     
      Summary of the Day

      Thursday, March 23, 2017

      8:00 – 9:00 a.m.                                 
      Continental Breakfast

      9:00 – 9:15 a.m.                     
      Review of Day One
      Share insights from day one and review any questions or concerns.

      9:15 – 10:30 a.m.                               
      Execution and Innovation: Panel Discussion
      Review current practices and meetings innovations with experienced meetings professionals.

      10:30 – 10:45 a.m.                             

      10:45 a.m. – 12:00 p.m.                                 
      Expositions and Tradeshows
      Evaluate exposition challenges and assess innovations in expo management. Determine the goals and objectives of your exposition, develop a strategy to involve your business members, and explore how to deliver ROI to exhibitors.

      12:00 – 1:00 p.m.                               

      1:00 – 2:00 p.m.                                 
      Business Partner Relationships
      Experts help you set the stage for transforming the vendor/supplier relationship into a strategic partner relationship. Review goals and opportunities for effective business partner management.

      2:00 – 2:30 p.m.                     
      International Meetings
      Explore opportunities for hosting meetings around the world. Developing a process for site selection, and get tips on how to develop business partnerships to help navigate international challenges.

      2:30 – 2:45 p.m.

      2:45 – 3:45 p.m.                                 
      International Meetings
      In this final session, you’ll identify the special considerations for hosting international meetings, including accounting for cultural differences and developing a communication plan for all attendees.

      3:45 – 4:00 p.m.                                 
      Bringing It All Together

  • Policies

    • Our Guarantee
      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right. 

      Cancellation, Refund & Substitution Policy
      Submit all requests to ASAE Registration via email at All registration cancellations and refund requests must be made in writing by June 1, 2016, to receive a full refund, less a $75 administrative fee.  Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement
      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other ‘acts of God’.  If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures. 

      Consent to Use of Photographic Images
      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.