Advanced Professional Development

Advanced Professional Development

Event Information


Apr 24, 2017 - May 22, 2017 Eastern


Facilitated Virtual Course

CAE Hours:



Intro, Applied, Strategic

Member Price:


NonMember Price:



Advanced Professional Development takes a senior-level look at professional development. During this 28 day course, you will define the role of learning for associations and its relationships to knowledge management and learning communities. You will have an opportunity to dive deeper into an instructional design framework and its application in order to create your personal learning plan while considering various learning strategies and initiatives. Because technology and the needs of your members continue to evolve, the use of online educational products, software systems, and online learning strategies need to as well. From strategic frameworks to business partnerships to technological solutions, Advanced Professional Development is a must for all association executives!

  • Agenda

    • Advanced Professional Development
      A Four-week Online Facilitated Virtual Course
      Permission to reproduce or transmit in any form or by any means must be obtained in writing from ASAE. All rights reserved. © 2015

      Module 1: The Learning Professional and the Role of Learning for Associations
      Module 2: Program Planning, Design and Development, Implementation and Evaluation
      Module 3: Delivery Options: Beyond Traditional Programs
      Module 4: Strategy and Business Planning
      Module 5: Administration
      Module 6: Review and Apply


      MODULE ONE (1): The Learning Professional and the Role of Learning for Associations
      Professional development is often one of the tangible benefits that draw members to associations. This
      module explores the role of learning within associations. Participants will consider their own learning
      goals, the learning goals of their association’s members and the opportunities their association offers to
      help members achieve those goals. In addition, they will explore the discipline of knowledge
      management and consider how their association helps its members connect to those with similar interests
      through communities of practice and by curating content.

      MODULE TWO (2): Program Planning, Design and Development, Implementation and Evaluation
      Now that the different theories and styles in adult learning have been identified, you will begin to examine
      the many steps of creating, developing, implementing and evaluating educational programs. Gathering
      data and determining the body of knowledge you wish to address are the first steps in developing
      educational offerings.
      Instructional systems design (ISD) is an important element when developing a program. Although there
      are several models of instructional design that can be followed, one of the most commonly used is
      ADDIE: Analysis, Design, Development, Implementation, and Evaluation. After a successful design is
      created, it must then be coupled with successful delivery. Finally, you must apply one of the many
      available evaluation techniques to help determine the program’s future.

      MODULE THREE (3): Delivery Options: Beyond Traditional Programs
      Delivering adult education to association members can take several forms: sessions held onsite at
      physical locations (e.g. convention centers, hotels, meeting rooms, etc.), sessions streamed on-demand,
      published printed material, other digital materials, etc. Association learning programs, whether formal or
      informal, require awareness of quality standards as well as legal considerations. This module primarily
      provides an introduction to online education and uses of the Internet when delivering professional
      development programs.
      Advanced Professional Development
      A Four-week Online Facilitated Virtual Course
      Permission to reproduce or transmit in any form or by any means must be obtained in writing from ASAE. All rights reserved. © 2015

      MODULE FOUR (4): Strategy and Business Planning
      Congratulations! You have examined the adult learning needs of your members, reflected on the
      importance of planning, implementing, delivering and evaluating education programs and reviewed
      delivery options!
      Next, you must take a look at professional development from both a business and strategic angle. In this
      module, you will focus on the development of a strong strategic plan and elements necessary for a
      successful business plan. You will also study and discover how to align organizational strategic goals with
      programs and resources as well as evaluate the success of an organization’s educational program prior
      to creation.

      MODULE FIVE (5): Administration
      Now it is time to address the importance of administering and managing professional development
      programs within the complex environment of varying needs and expectations of members, organizations,
      staff, and strategic partners. Since professional development is a way for adult learners to advance their
      knowledge, learn to access information and network with peers, we will also discuss how relationships
      are developed through the fundamental elements of business communications.

      MODULE SIX (6): Review and Apply
      Much information and material has been covered during the past five modules! From the importance of
      the association’s adult learning planning, designing, implementing and evaluating association
      and using technology in education…to strategic planning and marketing educational programs and how to
      manage the people and processes. During this final module we will devote our discussions to help you
      reflect on topics important to you personally and to your association from the previous five modules of
      study as well as address any new or unanswered questions that may have arisen. This module also
      provides an opportunity to ask questions that may be of interest but that were not addressed in the prior

  • Speakers

    • author image

      Tobin P. Conley, CAE

      Tobin Conley came to DelCor from the International Sign Association 14 yrs ago, where he served as Vice President of Membership. With over 30 years experience in the higher education and association communities, Mr. Conley has gained considerable knowledge of the administrative practices as well as information technology processes of the nonprofit sector. Mr. Conley's extensive background in the membership arena includes work in the fields of marketing, communications, database design and management, professional development, risk management, and the provision of a wide range of other member services. He has also held responsibility for IT functions and served as Webmaster at several of his association posts. Frequent interaction with volunteers, committee members and Board contacts over the years has given him ample exposure to both strategic and grass roots perspectives, and provided the chance for him to develop a broad array of analytical problem solving techniques. At DelCor, Mr. Conley's focus is on technology strategic planning, system selections, Web planning and strategies, and disaster recovery planning. He is a member of the American Society of Association Executives (ASAE), where he has served on the Professional Development Section Council as Chair, and has been a course facilitator for ASAE University for many years. An accomplished writer and public speaker, Mr. Conley is a frequent presenter at ASAE and other industry events. Mr. Conley holds a B.A. degree in Political Philosophy from Michigan State University, Cum Laude, an M.A. degree in History from the University of Maryland, College Park and an M.L.S. from the University of Maryland, College Park. He has lived and studied in Sydney, Australia and Southampton UK as a Youth Exchange Student and Rotary International Scholar, respectively.

  • Policies

    • Attendance cancellations must be received within five business days before the program begins. A $75 cancellation fee will apply. There are no refunds for cancellations received less than five days before a program. No-shows will not be refunded. The nonmember rate includes a one-year membership. If you prefer to opt-out of this offer please notify our Member Service Center.