2017 Online Conference for Small-Staff Associations

2017 Online Conference for Small-Staff Associations

Event Information


Feb 14, 2017 - Feb 16, 2017 Eastern


11:00 AM - 4:00 PM


Virtual - Online with Voice over IP audio

CAE Hours:




Member Price:


NonMember Price:



Access Pass Points: 8

The 2017 Online Conference for Small-Staff Associations is designed to provide a content-rich virtual learning experience for participants from associations with nine or fewer full-time employees. The online format allows participants to benefit from the collective knowledge of top-notch presenters without incurring the cost of in-person travel.

Session topics reflect creative ideas, effective strategies, and tailored solutions that will arm you with the right tools and resources to overcome the challenges of small-staff association management.

Register now to:

  • explore issues in the areas of governance, HR, membership, and marketing from the unique vantage point of a small-staff association.
  • strategize and collaborate with like-minded colleagues on how to maximize limited resources.
  • learn practical tools to address challenges you are facing from thought leaders and practitioners without leaving the office.

The three-day virtual conference will include presentations as well as smaller breakout sessions. You'll tune into live audio with an open Q&A session through chat, allowing you to interact one-on-one with content leaders and other attendees. 

Registrants for this conference may also watch the recording up to 60 days after the conference date.

  • Speakers

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      Cynthia Mills, CMC, CPC, CCRC, FASAE, CAE

      Cynthia Mills, FASAE, CAE, CMC, CPC, CCRC is the Founder, President, & CEO of The Leaders' Haven, an international executive coaching, leadership and board development, speaking, facilitation and consulting business. She has led transformational work in complex international, national, and regional organizations including 501(c)3, 4, and 6, with foundations and for-profit subsidiaries. Cynthia served the association profession on the ASAE Board and Executive Committee, ASBI Board of Directors, and as GSAE President. She is a Certified Master Coach, Professional Coach, and Christian Coach; a member of ASAE, GSAE, AENC, International Coach Federation (ICF) and the International Coaching Council. Cynthia is also a Senior Consultant with Tecker International.

      Dan Ratner

      I'm a membership development and marketing professional with nearly 20 years of experience with individual membership organizations and trade associations. I have a passion for performing as a presenter at professional development events or on stage improvising comedy or with my R&B/soul/funk band. I met my beautiful and talented wife through the association world and we enjoy fostering the growth of our family "membership" currently. In my spare time I enjoy sleeping.

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      Wes Trochlil

      Wes is president of Effective Database Management, located in Hamilton, VA. For over 25 years, Wes has worked in and with over a hundred associations, non-profits, and membership organizations throughout the US, ranging in size from no staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from helping organizations select and implement data management systems, to using the database and data for improved marketing and communications, and advancing the organization’s mission. Having written over 100 articles and hundreds of blog posts, Wes is the most published author on data management in the association market. In addition to his articles, Wes is also the author of “Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database,” published by ASAE. Prior to starting his own consulting firm, Wes has nearly ten years experience working in associations as director of membership and marketing. He has worked for four national and international trade associations, serving as Director of Membership, Marketing, Customer Service, and Communications. Wes is a member of ASAE and the Center for Association Leadership, where he serves on the Marketing Section Council.

      Joanna Pineda

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      Anna Hofmeister, CPA

      Ms. Hofmeister is the partner in charge of Outsourced Services at Tate & Tryon CPAs and Consultants. With over twenty years of experience servicing the accounting, consulting, audit, and tax needs of the nonprofit industry, she is responsible for overseeing all phases of outsourced engagements. In her role as the interim and permanent CFO for outsourced accounting engagements, Ms. Hofmeister frequently presents to finance committees and boards of directors on topics such as improving financial performance, cash flows, budgets, compliance with Generally Accepted Accounting Principles; OMB Circulars A-110, A-122, and A-133; U.S. and foreign operations; UBIT, cost allocation, joint ventures, and royalties. She has also assisted clients in the streamlining of business operations, as well as the selection, installation, implementation and training of a variety of accounting software packages. Ms. Hofmeister is an author and presenter on topics such as Budgeting, Application Service Providers (ASPs), Accounting Policies and Procedures, Consolidations, Functional Cost Allocations, and On-line Banking. She is a Past Chair of the American Society of Association Executives Finance and Business Operations Section Council, a past member of the Ethics Committee, current member of the Consultants Section Council, and an active member of the American Institute of Certified Public Accountants, and the Greater Washington Society of Certified Public Accountants Not-for-Profit Committee.

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      Stefanie Reeves, MA, CAE

      Stefanie Reeves is the Executive Director of the Maryland Psychological Association (MPA). MPA is the professional association for mental health professionals working in and around the state of Maryland. Previously, she was a senior lobbyist with the American Psychological Association (APA). Stefanie has held government relations positions with the American Speech-Language-Hearing Association, the National Telecommunications Cooperative Association and the American Association of Colleges of Nursing. Stefanie has a BA in Psychology from George Washington University and a MA in Government from Johns Hopkins University. She is an 08-09 DELP Scholar and earned her CAE designation in 2010. A native Washingtonian, Stefanie currently resides in Silver Spring, MD.

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      David J. Schnabel, CAE

      David J. Schnabel, CAE, is the communications and events manager for the National Association of Episcopal Schools (NAES), where he began his association management career in 1996. He has been involved in every facet of the organization’s operations while the NAES staff has grown from three full-time employees to five and a half. He currently oversees the Association’s communications, website, social media, marketing, publications, database implementation and standards, and meeting and event production. NAES is an independent, voluntary membership organization that serves and advocates for the vital work and ministry of the nearly 1,200 Episcopal schools and early childhood education programs throughout The Episcopal Church. It advances Episcopal education and schools through resources, training, and networking opportunities supporting Episcopal school identity, leadership and governance, and the spiritual and professional development of school leaders. Prior to NAES, David was executive editor of Sandak, an imprint of Macmillan Publishing, and senior reference assistant at the Frick Art Reference Library at the Frick Collection in New York City. David received his A.B. in art history, magna cum laude, from Dartmouth College. He then went on to graduate level studies at the Institute of Fine Arts of New York University. He earned his Certified Association Executive credential in 2009.

      Steven Mickley, CPBD

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      Kyle Lambert London, RCE, CAE

      Aliyah N. Horton, CAE

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      Anne DeSeta DarConte

      Anne DeSeta DarConte is the Principal of Beyond K Street, LLC, a public affairs consultancy helping clients use communications and outreach strategies to enhance their direct advocacy efforts. Active with various women’s organizations over the years, she also is a Co-Founder of the Professional Women in Advocacy Conference and Excellence in Advocacy Awards (2013 -2015). Anne has more than 30 years of federal, state, and local government relations and public affairs experience for associations and corporations. Her areas of strategic expertise include issue campaign management, grassroots and grass tops advocacy, legislative training and fly-ins, public speaking, coalitions, community outreach, and Get Out The Vote programs. Anne’s successful programs have been recognized for excellence and recommended as models of best practices, and she is often called upon to speak at industry conferences. She currently serves on the Government Relations Section Council for ASAE, the American Society of Association Executives, and is working on attaining ASAE’s CAE (Certified Association Executive) credential. In March 2016, PLEN, the Public Leadership Education Network, honored Anne with the Mentor Award for her outstanding service to the organization as well as her impact on public policy and role in women’s leadership. Anne and her husband Bruce, both native New Yorkers, are active in serving their local DC community and enjoy the active, cultural life that city living offers.

      Kathleen Herndon

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      Tom Morrison

      I am a graduate of Florida State University with a Finance Degree. GO NOLES! I am an author, speaker and association CEO. I take my job as CEO and life coach to those around me very seriously. I have worked with my members of the Metal Treating Institute in 40 states and 8 countries to help them embrace technology and programs that can help drive up member value by engaging member involvement on industry issues, connecting them to each other for peer networking/commerce, training and provide information resources critical to the success of their business year round. Our association has grown over 1,000% in net worth the last 10 years with our member engagement strategy. In 2015 I wrote my first book called "How to Get People to Scream Your Name and Beg For More" to help people achieve what I call "The Ultimate Life You Desire." I also speak to associations on my book as a keynote and perform membership engagement strategy sessions call the Association Revolution Challenge.

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      Trevor S. Mitchell, CAE

      As the Senior Director of Membership & Strategy at American Mensa, LTD., Trevor manages all aspects of membership growth, development, engagement, and ongoing relationships with American Mensa, LTD. 57,000 members, 129 chapters, 10 regions, and 30+ special interest groups. Trevor directs the annual leadership, development, and training for 1000+ volunteer leaders, application testing for membership, various affinity and specific programs, customer service, and marketing for the association. He serves on the organizational executive management team that oversees the strategy development and implementation across the organization.Throughout his career, Trevor has been active in the association management profession as well as in industry events. He is currently involved with the American Society of Association Executives (ASAE). He serves as Chair of the ASAE Component Relations Council. He was recently involved with the Kansas City Society of Association Executives (KCSAE) prior to his move to Texas for this position. He is now a member of the Texas Society of Association Executives (TSAE). He has also contributed to several publications and presentations around the country on various association management topics.Trevor is a graduate of Columbia College in Missouri, where he obtained his Bachelor of Science in Business Administration in marketing and management in 2003. in 2016 he completed his executive Masters of Business Administration degree from the University of Missouri-Columbia.Trevor enjoys spending time with his family and friends. When not traveling for work he is normally found enjoying a new restaurant in town, catching a moving, riding his bike, or playing the piano.

      Lane Velayo, CAE

      Jill A Curtis, CAE

      Virginia Clark

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      Addy M. Kujawa, CAE

      Known for her colorful style, Addy Kujawa is a results-oriented, creative, and energetic leader with more than 16 years of association management experience. During her first six years as CEO, she led the American Association of Orthopaedic Executives (AAOE) out from under another association, moved the association to another state, and doubled the staff size to manage an expanded menu of products and services, all while ensuring steady membership growth and financial stability. Addy is a serial strategic visionary driven by success. She consistently identifies and capitalizes on market opportunities to maximize reach and growth potential, whether developing distinctive sponsorship opportunities tailored to potential partners or embracing a unique staff culture to attract talent to her team. In addition to her day job, Addy is a frequent speaker at association industry events, presenting on a variety of topics ranging from personal branding to strategic planning and whatever else catches her fancy. As a volunteer, Addy has served the American Society of Association Executives (ASAE) in many capacities since 2011, most recently as the Chair of the Membership Section Council, currently serves on the board of directors of the Indiana Society of Association Executives (ISAE), serves on the Editorial Advisory Council of Meeting Mentor Magazine, and even makes time to hold the position of vice president of a school PTO. Well-regarded by her peers in association leadership, Addy was recognized as the ISAE “Association Executive of the Year” in 2015, an honor that still makes her blush.

      Jennifer Manos, RN, MSN, MBA

      Jennifer Manos RN, MSN is the Associate Executive Director for the Society for Simulation in Healthcare (SSH). Her experience also includes serving as an Education Specialist at Cincinnati Children’s Hospital Center for Simulation and Research. She received her Bachelor’s of Science and Master’s of Science in Nursing from Indiana Wesleyan University. She is currently pursuing her Master’s of Business Administration. Jennifer has been involved in non-profit management for 4 years. Her experience includes Director of Accreditation and Associate Executive Director. She assisted in the development and implementation of an accreditation program for healthcare simulation programs. She is currently charged with managing overall operations for SSH and most recently was the project manager for the 2nd Asia Pacific Meeting on Simulation in Healthcare held in Shanghai, China. Jennifer’s previous experience in healthcare includes pediatric critical care, pediatric trauma at a Level 1 trauma center, and serving as an education specialist with The Center for Simulation and Research at Cincinnati Children’s Hospital. She has developed and implemented programs at CCHMC including the Pediatric Emergency Management Simulation Course, Cardiac Intensive Care and Pediatric Intensive Care Serious Safety Event Reduction Courses, and the institution-wide simulation mock code program. Jennifer has been involved in research surrounding patient safety, teamwork and communication, the detection of latent safety threats through multi-disciplinary simulation training, and developing a hospital-based simulation program. She has presented at conferences regarding simulation research, projects in simulation, and on behalf of the Society for Simulation in Healthcare.

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      Paige Adkins

      Amy Webb

      David Bohn

  • Sponsors & Partners

    • Thank you to our Event Partner, MemberClicks, for sponsoring this program.

  • Policies