Content Creation and Speaker Management Strategies

Content Creation and Speaker Management Strategies

Event Information


May 10, 2023 - May 10, 2023


2:00 PM - 3:00 PM


CAE Credits:




Member Price:


NonMember Price:



CAE Credits: Credits can only be earned through live attendance of each seminar. Watching recorded seminars will not count toward CAE credit.

Examine dynamic and innovative design approaches to implement when directing your live and virtual event portfolio. Explore multiple ways to gather content to expand your Call for Sessions while also preparing to immediately repurpose and repackage. Provide clear scope with roles as faculty, speaker, panelist, presenter or facilitator to avoid traditional 'sage on the stage' syndrome. Develop processes to find new SMEs, add diversity and inclusivity to your composition and hear the latest research on program compensation models (paid or volunteer).

This online seminar features facilitated audio content and conversations. Soon after registering, attendees will receive login information from Zoom. Participants will have access to the recorded session, reference materials, and more for up to 30 days following the program.

Registration for this online seminar will close Wednesday May 10, 2023 at 1:00 p.m. ET.

The full three-part series is available for registration, or you may register separately for any of the individual sessions:

Full Series:  Approaches to Upskill your Education/Meetings Staff and Grow Your Product Portfolio: Online Seminar Series

Session 1: Adult Learning Principles to Improve Learning Outcomes in Member Audiences

Session 2:  Content Creation and Speaker Management Strategies

Session 3:  Increase Non-Dues Revenue through Learning Products



  • Tracy Petrillo, EdD, CAE, Chief Learning Officer, CASBO
  • Christopher Urena, CAE – Chief Learning Officer, Endocrine Society

Accessibility Features:
This program will be hosted via Zoom and will have closed captioning provided by If you would like to request a live captioner to be available during the event, please reach out to Linnae O’Flahavan

  • Speakers

    • author image

      Tracy L. Petrillo, CAE

      Tracy Petrillo, EdD, CAE serves as Chief Learning Officer for CASBO and Executive Director for Pearls of Learning. Tracy is a thought leader in adult learning, digital credentialing, educational technologies, and leadership development. She is a past-Chair of the ASAE CAE Commission, won the 2016 ASAE Professional Performance Award, and was named a Changemaker by MeetingsNet magazine. Tracy’s articles have appeared in CalSAE The Executive and ICE Digest. She speaks nationally to nonprofit, ed tech, higher ed and corporate audiences, and also consults/advises. Dr. Petrillo completed her doctorate with a specialization in human resource development in 2015. Her dissertation explored the value of professional credentialing.

      author image

      Christopher Urena, CAE

      Chris Urena, MBA, CAE has a knack for applying business frameworks and data-driven methodologies to association programs, including continuing education, to deliver meaningful offerings to members, while simultaneously adding value to the association and profession. Outside the office Chris enjoys traveling and running his local trails in Rock Creek Park (Washington, DC).

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