Communication Strategies for Executives Online Seminar Series

Communication Strategies for Executives Online Seminar Series

Event Information


Jul 27, 2021 - Jul 30, 2021



United States

CAE Credits:




Member Price:


NonMember Price:



CAE Credits: Registrants will earn a maximum of 4 CAE credits. Credits can only be earned through live attendance of each seminar. Watching recorded seminars will not count toward CAE credit.

Leading organizations requires sophistication in all aspects of communication. Executives must understand their own communication style, their ability to relate to diverse stakeholders, navigate difficult conversations and respond effectively in crisis situations.

This seminar series will examine these facets of leading organizations, provide tools for skill enhancement and case studies for thoughtful discussion.

Participants will walk away with refined skills to lead associations now and for the future.

This online seminar series consists of four 60-minute live online sessions that feature facilitated audio content and conversations. Soon after registering, attendees will receive personalized login information from Zoom. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online seminar series will close Tuesday, July 27, 2021, at 2:00 p.m. ET.

The full four-part series is available for registration, or you may register separately for any of the individual sessions:

Full Series:  Communication Strategies for Executives Online Seminar Series

Session 1: Understanding your Communication Style to Promote Collaboration

Session 2: Navigating Difficult Conversations

Session 3: Cross-Cultural Communications

Session 4: Communicating Through Crisis


Accessibility Features:
This program will be hosted via Zoom and will have captioning provided by If you would like to request a live captioner to be available during the event, please reach out to Linnae O’Flahavan

  • Agenda

    • Tuesday July 27, 2021
      2:00 – 3:00 p.m.

      Understanding your Communication Style to Promote Collaboration

      Every aspect of association operations and services has a communication component. How are effective leaders adapting communication style and applying skills to inspire collaboration, and to ensure everyone is working toward the organization’s strategic objectives? This session will discuss ways that association executives use clarity, feedback, and transparency to strengthen the lines of communication among their leadership teams, employees, members, and partners. And we will illustrate the consequences when the efforts fall short.

      Wednesday July 28, 2021
      2:00 – 3:00 p.m.

      Navigating Difficult Conversations

      Difficult conversations are unavoidable. No one likes conflict, but sweeping problems under the rug, or moving them down the “proverbial chain” undermines your ability to truly lead your organization. We all know that avoiding small problems often has a ripple effect that results in bigger issues that are much more complex to unravel. On the flipside, an executive who successfully addresses issues in a timely and thoughtful manner engenders respect and trust, promotes accountability, and encourages organizational stability. This session will equip executives with tools and strategies to model discussions that address difficult issues in an effective and respectful manner.

      Thursday July 29, 2021
      2:00 – 3:00 p.m.

      Cross-Cultural Communications

      Effective Cross-Cultural Communications involve an understanding of how people from different cultures speak, communicate, and perceive the world around them. Understanding the unique customs, beliefs and communication strategies for diverse stakeholders, both internal and external within the association community, is key to achieving your organizational goals. Technological advances, while making global communication easier, is fraught with additional layers of potential missteps. Being mindful of time-zones, language barriers, tone, style and preferences is just the beginning toward navigating with your diverse constituencies. Understanding how culture impacts these factors will set you on the right course toward improving your organizational messaging.

      Friday July 30, 2021
      2:00 – 3:00 p.m.

      Communicating Through Crisis

      This past year has certainly required organizations to think carefully about their approaches to both internal and external communications. Staying on top of your messaging during a crisis is critical, and decisions regarding approach should be made well in advance so that your team can act swiftly and cohesively when necessary. This session will focus on best practices for executives to consider in their crisis communications plan including, frequency, tone, transparency and other components that provide structure in the midst of uncertainty.

  • Speakers

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      Dina M. Lewis, CAE

      Dina Lewis, CAE, founder, Distilled Logic, is the host of Content Forum, the content strategy community for associations and nonprofits, and of Review My Content, the review site for content tools and services. She serves on the ASAE Communication Professionals Advisory Council and is a former chairman of its Technology Section Council. Dina was one of the principal researchers for the ASAE Foundation study, Association Content Strategies for a Changing World. She earned her CAE in 1996.

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      Lindsay Currie, CAE

      Lindsay Currie, CAE is an association executive focused on enriching and advancing society through associations. She is a believer in the power of practicing foresight and the positive impact it has as we pursue achievement of mission driven goals. Currie has been a dedicated association volunteer through her career and is a frequent speaker on strategies for increasing involvement by members in nonprofit organizations. She currently serves on the Council of Experts for the Center for Advancing Research Impact in Society and ASAE’s Foresight Works Advisory Committee. Her honors include the 2019 Changemaker Award from MeetingsNet that recognizes unique contributions to the meetings industry and the selection by Association Trends magazine as one of its 2019 Young & Aspiring Professionals.

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      Juan Amador, CAE

      Juan Amador, CAE, has extensive experience in association management. Mr. Amador is currently a director of constituent engagement at the Association of American Medical Colleges (AAMC). He is a critical leader in the AAMC’s relationships and partnerships with its many constituent affinity groups. In managing these relationships, he advances the strategic value of the association for its constituents and members. He is also responsible for implementing learning and leadership opportunities that help members grow in their professional roles, enhance their career development, and strengthen their leadership competencies. Mr. Amador was the previously in the AAMC Equity, Diversity, and Inclusion unit and directed the development of programs, tools, and resources that advanced diversity, equity, and inclusion for the executives, faculty, staff, residents, and students at U.S. medical schools. Mr. Amador has over 15 years of experience in recruitment and outreach to special populations, strategic planning, developing partnerships, and facilitating the work of national committees. Prior to joining the AAMC, Mr. Amador worked for the National Prevention Information Network (NPIN) of the Centers for Disease Control and Prevention (CDC). He earned his B.A in Health Science and Policy at the University of Maryland Baltimore County, and he is a certified association executive.

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      Natasha Rae Bethea, CAE

      Natasha Bethea is a talented strategist with a distinguished background in association management whose expertise lies in membership, marketing, constituent relations, and fundraising. Currently, she is the Director of Marketing and Membership at the Information Technology Industry Council. Natasha received her Bachelor’s in Journalism from Howard University, and her Master’s in Nonprofit and Association Management from the University of Maryland Global Campus.

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      Christopher Urena, CAE

      Chris Urena, MBA, CAE has a knack for applying business frameworks and data-driven methodologies to association programs, including continuing education, to deliver meaningful offerings to members, while simultaneously adding value to the association and profession. Outside the office Chris enjoys traveling and running his local trails in Rock Creek Park (Washington, DC).

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      James W. Arnold, CAE

      J.W. Arnold, CAE, APR, Fellow PRSA, is the principal of PRDC Public Relations / Marketing / Assoc. Mgt. For the past 20 years, he has worked closely with national and international trade, nonprofit and membership organizations. He currently serves as executive director of Broward Navy Days, Inc., the producer of Fleet Week Port Everglades. Other clients have included Rotary International, North American Association for Environmental Education, Ecological Society of America, National Academy of Education, National Musical Arts and Sustainable Energy Institute. He is Accredited in Public Relations (APR), a member of the College of Fellows of the Public Relations Society of America, and recently achieved the Certified Association Executive (CAE) designation of the American Society of Association Executives.

  • Policies

    • Our Guarantee
      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products, or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      ASAE will fully refund program registrations fees in full with notifications submitted to ASAE Registration via e-mail at [email protected] All registration cancellations and refund requests must be made in writing by 5 business days before the program. Requests made in writing less than 5 business days prior to the first day of the program starting will receive a refund of registration fees minus a $50 administrative fee. Refunds cannot be approved for no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God'. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.