Diversity Equity & Inclusion Strategy Online Seminar Series

Diversity Equity & Inclusion Strategy Online Seminar Series

Event Information


Jun 29, 2021 - Jul 02, 2021



United States

CAE Credits:




Member Price:


NonMember Price:



CAE Credits: Registrants will earn a maximum of 4 CAE credits. Credits can only be earned through live attendance of each seminar. Watching recorded seminars will not count toward CAE credit.

Social justice movements and major demographic shifts are having an ever-increasing impact on associations. Associations that intend to remain relevant long into the future need to recognize the strategic importance of diversity, equity, and inclusion (DEI). It is now critical that associations apply a DEI lens to all operational areas, including member recruitment, leadership development, grassroots advocacy, online communities, governance, human resources practices, and meetings & events.

After attending this online seminar series, association leaders will be able to implement actionable practices to nurture diversity, create inclusive spaces, and work towards equity within their organizations, as well as model best practices in DEI. Through increased DEI awareness and understanding, attendees will be able to foster increased collaboration among volunteers and staff, solve problems more creatively, and identify growth opportunities more effectively.

This online seminar series consists of four 60-minute live online sessions that feature facilitated audio content and conversations. Soon after registering, attendees will receive personalized login information from Zoom. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online seminar series will close Tuesday, June 29th, 2021, at 2:00 p.m. ET.

The full four-part series is available for registration, or you may register separately for any of the individual sessions:

Full Series: Diversity Equity & Inclusion Strategy Online Seminar Series

Session 1: Government Relations and Advocacy: Aligning Public Policy With Your DEI Principles

Session 2: Ensuring Inclusivity in Your Online Community

Session 3: Diversifying Your Board

Session 4: Accountability, Transparency, and Authenticity in Organizational DEI Initiatives and Programs


Accessibility Features:
This program will be hosted via Zoom and will have captioning provided by Otter.ai. If you would like to request a live captioner to be available during the event, please reach out to Linnae O’Flahavan

  • Agenda

    • Tuesday June 29, 2021
      2:00 – 3:00 p.m.

      Government Relations and Advocacy: Aligning Public Policy With Your DEI Principles

      With an increased focus on Diversity, Equity and Inclusion (DEI), associations are identifying ways to infuse it in their initiatives. You see it in association strategic planning or attracting candidate for volunteer leadership. One area that’s not always top of mind is DEI and government relations. Often, associations pursue legislation that may impact their members’ ability to make a living. But what does advocacy look like through a DEI lens? This session will help attendees the many ways DEI can and should be seen in their government relations work.

      Wednesday June 30, 2021
      2:00 – 3:00 p.m.

      Ensuring Inclusivity in Your Online Community

      Online communities are a great place for association members to connect, network, and learn from each other 365. When set up effectively, they are a great member benefit; however, online communities do run the risk of failing to uphold DEI values. When leaders and staff do not intentionally set up or enforce DEI policies and regulations, some members may feel marginalized and excluded and it can have a lasting impact on the perception of the organization’s values. This session will review policies and procedures that should be in place and enforced in online communities to be inclusive and accessible.

      Thursday July 1, 2021
      2:00 – 3:00 p.m.

      Diversity Equity and Inclusion Strategy: Diversifying Your Board

      Research shows that associations have far to go in achieving board diversity. Learn why it is important to build a diverse, inclusive board and some approaches to help make progress. Chart a path to success as we share case studies, a competency model and leading practices. The research in ASAE Foundation's 'Recruit the Right Board' will provide new tools and themes to advance this DEI leadership area.

      Friday July 2, 2021
      2:00 – 3:00 p.m.

      Accountability, Transparency, and Authenticity in Organizational DEI Initiatives and Programs

      It can be quite easy for leaders to state that they are committed to diversity, equity and inclusion (DEI) in their organizations, but it takes a lot of work to put new policies and programs in place, remain accountable for how well they are performing, and be transparent to both staff and members about efforts and results. It’s also really important that association leaders be authentic and bring humility into their DEI strategy in order to convey true, genuine commitment. Associations need to take decisive action as to how to make DEI progress, and that takes more than simple discussions and good intentions.

  • Speakers

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      Derrick M Johnson II, CMP, DES

      Derrick Johnson is Chief Diversity Officer and Director of Event Strategy at Tally Management Group where he develops and connects the diversity, equity, and inclusion initiatives of organizations with an evolved and sustainable vision for experience design. As a first-generation college graduate and having completed undergraduate studies at the University of Florida, Derrick holds a Master of Science in Business Leadership and Management from Western Governors University. In addition, he has a Certificate in Artificial Intelligence: Implications for Business Strategy from MIT, the Digital Event Strategist (DES) credential from PCMA and is a Certified Meeting Professional (CMP). Derrick joined the PCMA Board of Directors in 2019 and facilitated its Digital Event Strategist Certification Course in 2020, guiding thousands of planners through an evolved digital mindset during the eye of COVID-19. He also serves as Chair of the Board for LGBT Meeting Professionals Association and sits on the Board of Directors for the Lesbian and Gay Band Association.

      author image

      Stefanie Reeves, CAE, FASAE, CAE

      Stefanie Reeves, CAE, FASAE, is the Executive Director of the Maryland Psychological Association (MPA) in Columbia, MD. In this role, she manages the day to day operations of a small staff association representing mental health professionals in the state of Maryland. Stefanie is a member of the ASAE Board of Directors and was selected as a Fellow of the association in 2020. In 2010, she earned her Certified Association Executive (CAE). Stefanie was also a 2008-2009 ASAE Diversity Executive Leadership Program Scholar. Stefanie holds a Bachelor of Arts degree in Psychology from The George Washington University and a Master of Arts degree in Government from Johns Hopkins University.

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      Heba Mahmoud

      Heba Mahmoud is Senior Manager of Inclusion & Diversity at MITRE Corporation. In her role she is responsible for designing, leading, executing, and integrating strategic enterprise-wide I&D initiatives, practices, and processes that cultivate an inclusive culture and reinforces a sense of belonging. A mission-driven professional, Heba spent the last 17 years working with membership associations to create inclusive, diverse, and equitable professional sectors that welcome and engage underrepresented communities. Prior to MITRE, Heba was the senior manager of diversity initiatives at the Consumer Technology Association, where she was responsible for building and implementing initiatives to advance inclusion in the tech ecosystem. Previously, Heba worked at the Association of Fundraising Professionals where she took the lead in launching the Women’s Impact Initiative, a program to help advance female fundraisers into leadership roles. Heba holds an MBA in Business Management from Strayer University and a Bachelor of International Business and Marketing from Howard University. She is also a scholar in the 2018-2020 class of the American Society of Association Executives’ Diversity Executive Leadership Program (DELP). Heba is passionate about youth engagement and actively volunteers with several Washington, D.C. area groups. Heba started a small non-profit organization focused on supporting and engaging Nubian-Egyptian Youth in the DC metro area, and she is a featured author in Collecting Courage: Joy, Pain, Freedom, Love, a collection of stories from fourteen Black writers detailing their experiences in the non-profit sector in the US and Canada.

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      Tim Hopkins, CAE

      A true innovator at heart, Tim excels at helping associations find unique solutions to tough problems while setting clear and realistic goals to measure and celebrate progress. Tim has over 16 years of experience leading initiatives that transform mission-driven organizations. He is a highly skilled strategist, focusing on culture, change management, inclusiveness and world-class user experiences. His accomplishments include supporting and enabling organizational efficiencies, revenue growth and member engagement. Prior to joining the McKinley team, Tim was director of the Digital Center for the International Association of Fire Chiefs (IAFC), as well as head of diversity, equity, and inclusion (DEI) initiatives. Tim is passionate about giving voice to underrepresented leaders and celebrating the strengths of every individual. In fact, he believes that this dynamic distinguishes good from great organizations. Tim has a bachelor’s degree in Information Science from Christopher Newport University. In 2021, he earned the Certified Association Executive (CAE) designation, the highest professional credential in the association industry.

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      Wendy-Jo Toyama, MBA, CAE

      Innovator who inspires others to use fresh approaches to achieve goals and garner new revenue through strategic problem solving, challenging the status quo, building bridges and coaxing exceptional contributions and commitment from diverse stakeholders. Experience in non-profit and corporate settings. Proven record of accomplishments in managing change, increasing revenues, structuring alliances with organizations to secure resources and building high performing employee teams.

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