Executive Leadership Forum

Executive Leadership Forum

Event Information


Sep 22, 2021 - Sep 24, 2021


Fairmont Palliser

133-9 Ave SW
Calgary, AB T2P 2M3

CAE Credits:




Event Status


CAE Credits: Registrants will earn 10.25 CAE credits.

Establishing a positive and productive organizational culture is critical to association success, and doing so starts at the top – with a leadership team that is engaged, knowledgeable and accountable.  To do so, leaders must be trusted.  According to the 2020 Edelman Trust Barometer,

People grant their trust based on two distinct considerations: competence (getting things done) and ethical behavior (doing the right thing and working to improve society). Ethical Drivers such as integrity, dependability, and purpose drive 76% of the trust capital of a company, while competence accounts for only 24%.

In addition, 92 percent of employees believe it’s critically important for “my CEO” to respond to challenging times. Three-quarters of the general population concur—they say they want CEOs to take the lead on change instead of waiting for government to impose it.

In 2021, trust in association leadership is paramount. This applies not only internally with our employees but also externally with our members. This trust must be earned through authentic, ethical practices and by encouraging and engaging in civil discourse.  Members must be comfortable putting their faith in our ability to deliver products and services that are inclusive and built on a foundation of good governance and research.

The Executive Leadership Forum is a thought-provoking learning experience for senior-level leaders in the association community seeking intellectually demanding, creative, and open-ended learning. Participants will be inspired and challenged by thought leaders from a variety of professions and backgrounds. Designed in an evidence-based and highly interactive format, the forum fosters conversations and engagement with peers to increase understanding and application of advanced concepts.

Come to the forum to explore how to establish and nurture a climate of trust with both your internal and external stakeholders. Over the course of the program you will:

  • evaluate the “new normal” to better understand the factors that determine trustworthiness for your diverse stakeholders
  • assess leadership strengths and weaknesses as they apply to matters of authenticity, culture, and accountability
  • explore the impact of the political climate on your ability to build a culture of trust
  • understand the impact of technology on trust and the ways in which you can stay ahead of the curve to mitigate its potential disruption on your organization
  • build a network of senior association executives willing to hold you accountable to your learning goals and actively participate in reflection with you


Fairmont Palliser 133-9 Ave SW
Calgary, Alberta Canada T2P 2M3
Phone: 403-262-1234
Rate: $229 single/double
(CAD) Cutoff: August 23, 2021


  • Agenda

    • Wednesday, September 22, 2021

      6:00 – 8:00 p.m.
      Opening Reception Hosted by Fairmont Palliser

      Executive Chef Eraj Jayawickreme is pleased to welcome ASAE to the Oak Room for an array of locally inspired, hand-crafted, culinary wonders. You will enjoy Canadian flavors with grace, intelligence and a lightness of touch.

      “Respect the things you eat, and the people you feed.”

      Thursday, September 23, 2021

      8:00 – 9:00 a.m.

      9:00 – 9:45 a.m.
      Conversation and Collaboration

      9:45 – 11:00 a.m.
      Deep Dive and Discussion: 2021 Edelman Trust Barometer on Competence and Ethics

      Faced with breakneck technological advances and political turbulence, people are now questioning whether society’s long-standing institutions—business, government, NGOs and media—can effectively lead us in the years ahead. Surveying more than 34,000 respondents in 28 markets, the 21st annual edition of the Edelman Trust Barometer uncovers society's expectations for the future and explores what leaders should do to address people's concerns to prepare for the next wave of innovation..

      Lisa Ross will dive into the Trust Barometer’s full report and help this audience understand the importance of trust and how these results will shift the ways in which we think in a variety of institutions.

      11:00 – 11:30 a.m.
      Networking Break

      11:30 a.m. – 12:45 p.m.
      Deep Dive and Discussion: Trusted Relationships, Remarkable Performance

      It can be easy to forget that trust-based relationships form the foundation for high achievement as an organization. But the best teams and organizations are the ones in which the people work together to confront external threats. And by extension, the most successful leaders and organizations, regardless of industry, foster cooperation with a clearly articulated sense of purpose. Through stories, research and basic science, Heath Slawner will explain the three major shifts that will help foster a thriving culture and create conditions for teams to be successful – where everyone can be at their best and where more people are inspired by the work they do.

      12:45 – 1:45 p.m.

      1:45 – 3:00 p.m.
      Panel Presentation & Discussion: Case Studies in Trust, Distrust and Rebuilding Trust

      Gaining and maintaining trust between association executives, their elected boards, volunteers and members, should never be taken for granted. We all know instances where issues of trust have been front and center - where the association’s staff has lost the trust of the board, the officers have lost the trust of the board, and/or the board has lost the trust of the membership. This panel presentation and group discussion will examine real case studies where these boundaries have been tested, and the ways in which association leadership has worked to steer the parties involved toward a positive resolution.

      3:00 – 3:30 p.m.
      Networking Break

      3:30 – 4:45 p.m.
      Deep Dive and Discussion: Building a Culture of Trust

      The past year has presented us with leadership challenges never seen before. We’ve experienced unprecedented disruption to our economic, relationship and cultural stability requiring association leadership to develop new competencies. From collaborating to reinvent strategy to making sound ethical decisions, your words and deeds will become the touchstone of your association leadership. In this presentation, Jill Birch will explore a framework of seven stepping-stones—including fostering connective and collective intelligence, re-appreciating context, and enhancing cultural confidence, among others—to help you empower a culture of trust.

      6:00 – 8:00 p.m.
      Reception Hosted by Meetings & Conventions Calgary

      The Meetings + Conventions Team at Tourism Calgary welcomes you to Teatro Ristorante in Calgary’s landmark Dominion Bank Building, circa 1911. For 25 years, Teatro has been a mainstay of Calgary’s extensive dining scene, serving Contemporary Mediterranean Cuisine, grounded in Italian tradition. Join us to meet our Calgary partners, and enjoy a unique Calgary food experience, with a tribute to our growing micro-brewery landscape.

      Friday, September 24, 2021

      8:00 – 9:00 a.m.

      9:00 – 10:30 a.m.
      Day Two Welcome and Recap

      Deep Dive and Discussion: Trust in the Age of Misinformation

      Popular culture is filled with myths, pseudoscientific noise and dangerous conspiracy theories. In this fun and provocative presentation, Professor Caulfield will tackle some of the most pernicious falsehoods and explore the cultural forces driving the rise and spread of misinformation – such as in the context of the COVID “infodemic”. Why, for example, has there been an erosion in the trust people have in many of our science-based institutions? Why does celebrity culture have such a significant impact? This trend has resulted in a rejection of expertise, the effects of which are far reaching and affects those of us charged with leading associations. Most importantly, we will focus on what can we do – at both the individual and community levels – to cut through the noise and build (or rebuild) trust where it may be broken.

      10:30 – 11:00 a.m.
      Networking Break

      11:00 a.m. – 12:15 p.m.
      Deep Dive and Discussion: The Future of Trust

      In a climate where data is harvested through games and memes, where fake news spreads like wildfire, and where deep fakes are increasingly common, what is the future of trust? How do changing notions of privacy play into this, and what do people need to know to prepare? Moreover, how do businesses and organizations need to adapt to make sure their products and services resonate in this new landscape of declining trust? In this curiosity-piquing keynote, Kate O’Neill provides crucial context as she surveys emerging technology and cultural trends and demonstrates how the technologies we use impact the future of human experience as a whole. O’Neill makes the case for the importance of meaning and meaningful experiences as guiding principles within innovation and business strategy.

      12:15 – 1:15 p.m.

      1:15 – 2:45 p.m.
      The Role of Associations in Today’s Civil Discourse: An Executive Leadership Forum Town Hall

      ASAE, through the Power of A, is committed to promoting civil discourse that embraces the varied perspectives people from different backgrounds and cultures bring to problem-solving. The fundamental purpose of associations is to allow different voices to be heard, to accept that there are many ways of resolving a problem, and ultimately, to make our industries, our professions and our society stronger. In order to unlock new solutions, we must first set the “table stakes” of how these discussions and debates should be conducted – with transparency, integrity and civility – and we must be inclusive of and open to voices besides our own to realize the practical benefits and power of working together. This concluding session will engage participants in a discussion of the role and responsibility of association leadership in giving voice to diverse opinions while promoting respect and rewarding those who seek common ground rather than divisiveness.

      2:45 – 3:00 p.m. – Concluding Remarks

  • Speakers

    • author image

      Lori M. Anderson, FASAE, CAE

      Lori Anderson is President & CEO for the International Sign Association (ISA), which serves the sign, graphics and visual communications industry. ISA’s programs include conferences, advocacy, technology, research and the ISA International Sign Expo, which attracts some 20,000 professionals annually. Prior to joining ISA in 2004, Lori was with the Society of the Plastics Industry, Inc. (SPI) in Washington, DC, where she was responsible for a number of programs, including government affairs, statistics, international trade policy and strategic planning. She also was a legislative aide on Capitol Hill and a public school educator.

      author image

      Lisa Ross

      Lisa Osborne Ross is the president of the Washington D.C office of Edelman. She joined Edelman from APCO Worldwide where she served as the managing director of the Washington, D.C. office. She joined APCO from a 15-year career at Ogilvy Public Relations and, prior to that, at FleishmanHillard. Throughout her agency experience, Ms. Ross has held senior management positions and consistently delivered award-winning work for clients, helping to build and strengthen some of the most iconic brands in the United States, including America’s Promise, the United Way of America, Reading Is Fundamental, the Children’s Defense Fund, the United Nations Foundation, Pfizer, Cricket Wireless, MetLife and the USO. She also led several complex public affairs and government relations efforts, having worked closely with governments, such as the Netherlands, Switzerland and Mexico, to advance commercial and diplomatic relations between these countries and American audiences. Prior to her career in public relations, Ms. Ross served in the first and second terms of the Clinton Administration, specializing in policy development and issues management. During this time, she was communications director for the U.S. Department of Labor’s effort to create and promote high-performance workplaces, deputy director of the bipartisan Federal Glass Ceiling Commission and chief of staff of the White House Office of Women’s Initiatives and Outreach. Ms. Ross also created and directed the Office of Public Liaison at the U.S. Department of Labor under Secretary Alexis Herman. Ms. Ross also devotes considerable amounts of time to philanthropic endeavors, especially with efforts to build a better Washington and to empower women. She co-founded and led the Washington Area Women’s Foundation, which has raised hundreds of millions of dollars to fund grassroots organizations addressing the critical needs of women and young girls through essential services and training throughout the Washington metropolitan area. She continues to serve on the Foundation’s Honorary Council. She also helped establish a scholarship fund at Howard University for students seeking careers in public relations.

      Jill Birch

  • Sponsors & Partners

    • Thank you to our Strategic Partner, Destination Canada Business Events, for their ongoing support and partnership of this program.

  • Policies

    • Our Guarantee

      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      ASAE will fully refund program registrations fees in full with notifications submitted to ASAE Registration via e-mail at ASAEservice@asaecenter.org. All registration cancellations and refund requests must be made in writing by 10 business days before the program. Requests made in writing less than 10 business days prior to the first day of the program starting will receive a refund of registration fees minus a $50 administrative fee. Refunds cannot be approved for no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God'. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures..

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