Meeting the Ethical Public Relations Challenge

Meeting the Ethical Public Relations Challenge

Event Information

Date(s):

Jul 14, 2020 - Jul 14, 2020

Time:

2:00 PM - 3:00 PM

Location:

Online

United States

CAE Credits:

1

Levels:

Applied

Member Price:

$34.00

NonMember Price:

$45.00

Description

As strategic advisers to management and clients, PR professionals help shape decisions, provide information, influence public opinion, and change behaviors. With this power comes an obligation to their organizations, stakeholders and the public to perform this work ethically. However, the path to meeting this challenge is not clear or straightforward. Decisions need to be made on which strategy, messages and tactics to choose to navigate this path. This session—part of a four-part online seminar series about association ethics— is designed to identify these challenges and offer advice on how PR pros can succeed without losing their moral compass. This session will also cover the basics of the study of ethics, examine how they should be applied and provide key takeaways and best practices.

Takeaways:

  • Increase your understanding of the concepts and components of ethics
  • Applying these to the practice of Strategic PR
  • Learn best practices in ethics through case studies

This online seminar features facilitated audio content and conversations. Before the session, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to the recorded session, reference materials, and more for up to 30 days following the program.

Registration for this online session will close Monday, July 13th 2020, at 12:00 p.m. ET.

The full four-part series is also available for registration, or you may register for any of the other individual sessions:

  • Speakers

    • author image

      Lawrence Parnell

      Lawrence J. Parnell, M.B.A. is an award winning Public Relations professional and academic who is an Associate Professor and director of the George Washington University Master’s in Strategic Public Relations program. He has served in this role for 10 years and has built the GW Master’s program into one of the best known and admired programs in the US. Professor Parnell also serves as an Adjunct Professor of Strategic Communications at the GW School of Business. He operates Parnell Communications, a strategic communications and leadership training advisory firm. In this role he advises government, corporate and non-profit organizations on executive development and strategic communications. Prior to coming to GW, he had a successful 35-year career in the private and public sector. He has worked in government, corporate and agency settings and in national, state and local political campaigns. He was recognized as PR Professional of the Year (2003) by PR Week and was named to the PR News Hall of Fame in 2009. The GW Master’s program was named the “Best PR Education Program” for 2015 by PR Week. He is a frequent author and speaker on communications strategy, crisis and issues management, leadership skills and Corporate Social Responsibility (CSR) at industry conferences and universities around the world. He is quoted often on communications management and crisis communications by the national, business and trade media. He is the co-author of a leading public relations textbook – “Introduction to Strategic Public Relations – Communicating Effectively in a Socially Responsible World” from Sage Publishing. In its first year, (2018) the text was adopted by over 30 leading undergrad PR programs across the country. He also contributed as a co-author of a chapter on CSR in the book “Nation Branding and Public Diplomacy” (Peter Lang Publishing) published in Spring 2017.

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