Women Executives Forum: #RepresentationMatters: The Power of Inclusive Marketing

Women Executives Forum: #RepresentationMatters: The Power of Inclusive Marketing

Event Information


Apr 15, 2020 - Apr 15, 2020


4:30 PM - 6:30 PM


Walter E. Washington Convention Center
801 Mount Vernon Place NW
Washington, DC 20001
United States

CAE Credits:




Event Status


COVID19 Update

Given new recommendations from the Centers for Disease Control and Prevention (CDC) that Americans cancel or postpone events of 50-plus people for the next eight weeks, ASAE is not holding any in-person meetings through May 20, 2020. If you were registered, you will be refunded. For information about future programs and events, visit our event calendar or contact our member services team at [email protected].

The Women Executives Forum explores the challenges and opportunities facing women leaders—executives in and aspiring to the C-suite—and how men and women can take action to support gender equality. The series of workshops features notable speakers from the association, nonprofit, and public sectors. Each edition of the Women Executives Forum features a thought-provoking keynote presentation followed by facilitated table discussions.

Inclusivity is a movement, not a trend. More than half of the U.S. population will be multicultural by 2030. As “minority” populations increase in America, so does the expectation of fair and diverse representation in marketing, communications, and advertisements. Organizations that want to stay relevant and impactful must continue to tailor their marketing campaigns and assess how their target market is evolving and changing.

Representation alone is not enough. Accuracy, awareness, and authentic insights are critical when representing diverse audiences. This session teaches how to accurately represent your target audience as well as how to keep varying cultural, economic, and demographic information in mind when developing strategies and campaigns.

This edition of the Women Executives Forum series is co-located with the 2020 Marketing, Membership, and Communications Conference. Conference registration is not required.

Through education, collaboration, and networking, the Women Executives Forum provides a framework and tools to support women leaders in the association community, facilitating the leadership pipeline and helping associations transform their organizations and the communities they serve.


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      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by April 8, 2020, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

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