Apr 15, 2020 - Apr 15, 2020
4:30 PM - 6:30 PM
Walter E. Washington Convention Center
801 Mount Vernon Place NW
Washington, DC 20001
The Women Executives Forum explores the challenges and opportunities facing women leaders—executives in and aspiring to the C-suite—and how men and women can take action to support gender equality. The series of workshops features notable speakers from the association, nonprofit, and public sectors. Each edition of the Women Executives Forum features a thought-provoking keynote presentation followed by facilitated table discussions.
Inclusivity is a movement, not a trend. More than half of the U.S. population will be multicultural by 2030. As “minority” populations increase in America, so does the expectation of fair and diverse representation in marketing, communications, and advertisements. Organizations that want to stay relevant and impactful must continue to tailor their marketing campaigns and assess how their target market is evolving and changing.
Representation alone is not enough. Accuracy, awareness, and authentic insights are critical when representing diverse audiences. This session teaches how to accurately represent your target audience as well as how to keep varying cultural, economic, and demographic information in mind when developing strategies and campaigns.
This edition of the Women Executives Forum series is co-located with the 2020 Marketing, Membership, and Communications Conference. Conference registration is not required.
Through education, collaboration, and networking, the Women Executives Forum provides a framework and tools to support women leaders in the association community, facilitating the leadership pipeline and helping associations transform their organizations and the communities they serve.
Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.
Cancellation, Refund & Substitution Policy
Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by April 8, 2020, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.
Event Cancellation or Postponement
ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God'. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.
Consent to Use of Photographic Images
Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.