Jan 14, 2020 - Jan 14, 2020
9:00 AM - 4:00 PM
J.W. Marriott, Jr.–ASAE Conference Center / ASAE Building
1575 I Street, NW
Washington, DC 20005
Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector. Because associations are indispensable to industries, professions, and society, it's vitally important that people who work in associations have a full understanding of their nature and history.
This full-day course is part of ASAE's Association Management Week , a series of programs designed to build a strong understanding of the core functions of association management. Specifically designed for those who have fewer than five years of experience in the field, Membership Development outlines associations’ basic membership framework.
You’ll leave this course with a better understanding of the unique nature of membership organizations, how demographic and technological changes are affecting membership models, and how associations must structure their membership programs to optimize retention and maintain relevance.
Time: 9:00 a.m. – 4:00 p.m. (Lunch and snacks are included.)
Module One: Offering Value and Purpose
Understand the importance and purpose of membership. Differentiate the two main types of associations and membership’s role within them. Learn the typical classifications and categories of association membership, and identify the benefits and value associated with each.
Module Two: Structuring the Membership Offering
Explore membership-related challenges, including economic and demographic impact on various models. Differentiate structures based on dues and benefits and explore the limits of what can be included with membership.
Module Three: Membership Recruitment
Discover the importance of member recruitment and learn the components of a membership recruitment campaign. Identify common recruitment methods, marketing vehicles, and strategies.
Module Four: Membership Retention
Understand how retention is key to an association’s success and identify methods and strategies that create a positive member experience. Explore what value means to members and the steps to take to improve membership renewal rates and overall retention.
Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.
Cancellation, Refund & Substitution Policy
Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by January 7, 2020, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.
Event Cancellation or Postponement
ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God.' If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.
Consent to Use of Photographic Images
Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.