Business of Meetings: Elevate Event Strategy

Business of Meetings: Elevate Event Strategy

Event Information

Date(s):

Jul 22, 2020 - Jul 22, 2020

Time:

8:30 AM - 4:30 PM

Location:

J.W. Marriott, Jr.–ASAE Conference Center / ASAE Building

1575 I Street, NW
Washington, DC 20005
United States

CAE Credits:

6

Levels:

Applied

Member Price:

$519.00

NonMember Price:

$695.00

Description

COVID19 Update

Given new recommendations from the Centers for Disease Control and Prevention (CDC) that Americans cancel or postpone events of 50-plus people for the next eight weeks, ASAE is not holding any in-person meetings through May 20, 2020. If you were registered, you will be refunded. For information about future programs and events, visit our event calendar or contact our member services team at [email protected].

Continuing Education Credits: Registrants will earn 6 CAE credits and 7 CMP credits.

As a meetings professional, elements of your day-to-day work are routine and repetitive. But you need to set aside time for strategic thinking to ensure that your organization’s events remain relevant to attendees and a valuable tool for member engagement.

This informative one-day course, one of six courses in the Business of Meetings Certificate Program, reviews key principles of strategic thinking and examines how to apply them in your work planning face-to-face meetings. Register now to:

  • identify tools for strategic thinking, including the PEST framework (political, economic, social, technological)
  • explore the use of environmental scanning and SWOT analysis (strengths, weaknesses, opportunities, threats)
  • review the principles and purposes of branding and learn how to position your brand strategically in the marketplace.

  • Sponsors & Partners

  • Policies

    • Our Guarantee

      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by April 2, 2020, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Please note that due to the ongoing uncertainty regarding the coronavirus, ASAE will not charge a cancellation fee if you decide to not attend an in-person event based on concerns around your health or travel, including after any posted cancellation deadlines for the event. For information on policies pertaining to online events, please refer to specific program pages on our event calendar or contact our member services team for inquiries.

      Event Cancellation or Postponement

      Please note that due to the ongoing uncertainty regarding the coronavirus, ASAE will not charge a cancellation fee if you decide to not attend an in-person event based on concerns around your health or travel, including after any posted cancellation deadlines for the event. For information on policies pertaining to online events, please refer to specific program pages on our event calendar or contact our member services team for inquiries.

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God.' If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.