Business of Meetings: Execute Event Marketing That Gets Results

Business of Meetings: Execute Event Marketing That Gets Results

Event Information


Jul 24, 2020 - Jul 24, 2020


8:30 AM - 4:30 PM


J.W. Marriott, Jr.–ASAE Conference Center / ASAE Building

1575 I Street, NW
Washington, DC 20005
United States

CAE Credits:




Member Price:


NonMember Price:



COVID19 Update

Given new recommendations from the Centers for Disease Control and Prevention (CDC) that Americans cancel or postpone events of 50-plus people for the next eight weeks, ASAE is not holding any in-person meetings through May 20, 2020. If you were registered, you will be refunded. For information about future programs and events, visit our event calendar or contact our member services team at [email protected].

Continuing Education Credits: Registrants will earn 6 CAE credits and 7 CMP credits.

Even the most relevant, dynamic event won’t succeed if potential attendees don’t know about it or understand its value. In a competitive market filled with opportunities for people to meet face to face, you need smart marketing plans and effective tactics to get the word out to your audiences about your organization’s meetings.

This informative one-day course, one of six courses in the Business of Meetings Certificate Program, reviews key principles of marketing and how to incorporate them into the promotion of your face-to-face meetings. Register now to:

  • examine the importance of using marketing to increase attendance
  • identify tools to create an innovative marketing plan that defines goals
  • explore how to integrate social media into your marketing activities—and avoid social media disasters.

  • Speakers

    • author image

      Alex Plaxen

      Alex Plaxen, President and Founder of Little Bird Told Media, has been recognized as an industry influencer and emerging leader in marketing and social media strategy for conferences and trade shows. He most recently sat on the MPI Potomac Chapter’s Board of Directors and has been named to Connect Association’s 40 under 40 in 2017 and PCMA’s 20 in their Twenties in 2016. In addition, he also co-hosts and live tweets #EventIcons, a weekly events industry podcast and live broadcast.

  • Sponsors & Partners

  • Policies

    • Our Guarantee

      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by April 16, 2020, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Please note that due to the ongoing uncertainty regarding the coronavirus, ASAE will not charge a cancellation fee if you decide to not attend an in-person event based on concerns around your health or travel, including after any posted cancellation deadlines for the event. For information on policies pertaining to online events, please refer to specific program pages on our event calendar or contact our member services team for inquiries.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God.' If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.