Join the Membership Revolution: 10 Surefire Ways to Lose Members

Join the Membership Revolution: 10 Surefire Ways to Lose Members

Event Information


Sep 24, 2019 - Sep 24, 2019


2:00 PM - 3:00 PM



United States

CAE Hours:




Member Price:


NonMember Price:



CAE Credits: Registrants will earn a maximum of 4 CAE credits.

Dramatic demographic and technological changes are producing shifts in member behavior and driving membership models to evolve. Today, many successful associations are moving from a one-size-fits-all approach to varied membership options and more individualized engagement opportunities.
This online seminar series will offer insights into the future of association membership. Register today to:

  • examine some “tried and true” retention and engagement practices that may be driving members away
  • explore ways to keep members engaged in online communities
  • learn how and when to use internal collaboration tools to grow membership
  • discover how to use metrics to measure member engagement

This online seminar series consists of four 60-minute live online sessions that feature facilitated audio content and conversations. Before the first session, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online seminar series will close Monday, September 23, 2019, at 12:00 p.m. ET.

Register here for the full series, or register for one or more individual sessions:

Full Series: Join the Membership Revolution
Session 2: Cultivate a Vibrant Online Community
Session 3: Harness Internal Collaboration for Growth
Session 4: Engagement Metrics in Action

  • Speakers

    • author image

      Theresa Kramer-Burgess, CAE

      Theresa has experience in strategic marketing; website development and management; product development; membership acquisition; event marketing; member affinity programs; print and electronic communications; chapter relations; and project management for trade/professional associations and corporations. Currently, she is working with associations to help them target their communications, increase membership and integrate strategic communication across print and electronic channels.

      author image

      Andrea Pellegrino

      As Principal and founder of The Maia Marketing Group LLC, Andrea helps mission-based organizations, including associations, turn their research findings, strategic marketing plans, and membership development goals into successful, market-driven realities. Having worked on both sides of the association staff/consultant "divide," Andrea is an expert in building dynamic, long-term relationships between organizations and their stakeholders, and has a successful track record in quickly putting mission-driven organizations on a path to growth.

  • Policies

    • Our Guarantee

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      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by September 17, 2019 to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God.' If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.