Join the Membership Revolution: Cultivate a Vibrant Online Community

Join the Membership Revolution: Cultivate a Vibrant Online Community

Event Information


Sep 25, 2019 - Sep 25, 2019


2:00 PM - 3:00 PM



United States

CAE Hours:




Member Price:


NonMember Price:



There was a time when “community” meant only the people in your neighborhood. Today, online communities connect like-minded individuals from all over the world and enable them to interact at any time and from any place. When new members join your community, what are you doing to keep them engaged and how are you motivating them to contribute?

In this session, part of a four-part online seminar series on the future of membership, you’ll examine strategies and examples for managing and fostering the development of online communities.

This online seminar features facilitated audio content and conversations. Before the session, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to the recorded session, reference materials, and more for up to 30 days following the program.

Registration for this online session will close Tuesday, September 24, 2019, at 12:00 p.m. ET.

The full four-part series is also available for registration, or you may register for any of the other individual sessions:

Full Series: Join the Membership Revolution
Session 1: 10 Surefire Ways to Lose Members
Session 3: Harness Internal Collaboration for Growth
Session 4: Engagement Metrics in Action

  • Speakers

    • author image

      Heather McNair

      Heather serves as the Chief Community Officer with Higher Logic. She brings over 20 years of experience in marketing, technology, community management and customer retention to her role. She is regarded as a thought leader in leveraging technology to increase customer engagement and speaks and writes frequently on the subject. Prior to joining Higher Logic, Heather launched and managed two successful communities in her roles as the vice president of marketing, membership and strategic technologies at the American Association of Nurse Assessment Coordination and senior manager of member engagement at the Medical Group Management Association. MGMA’s community launched in 2008, before there was widespread adoption of online communities in the association space. With few resources available to draw from, she discovered and built techniques that serve as the foundation of many of Higher Logic’s best practices today.

  • Policies

    • Our Guarantee

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      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by September 18, 2019 to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God.' If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

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