Heather serves as the Chief Community Officer with Higher Logic. She brings over 20 years of experience in marketing, technology, community management and customer retention to her role. She is regarded as a thought leader in leveraging technology to increase customer engagement and speaks and writes frequently on the subject. Prior to joining Higher Logic, Heather launched and managed two successful communities in her roles as the vice president of marketing, membership and strategic technologies at the American Association of Nurse Assessment Coordination and senior manager of member engagement at the Medical Group Management Association. MGMA’s community launched in 2008, before there was widespread adoption of online communities in the association space. With few resources available to draw from, she discovered and built techniques that serve as the foundation of many of Higher Logic’s best practices today.