Join the Membership Revolution: Working With Chapters to Grow Membership

Join the Membership Revolution: Working With Chapters to Grow Membership

Event Information

Date(s):

Jan 24, 2019 - Jan 24, 2019

Time:

2:00 PM - 3:00 PM

Location:

Online

United States

CAE Hours:

1

Levels:

Foundational

Member Price:

$34.00

NonMember Price:

$45.00

Access Points:

1

Description

More than ever, an organization’s employees, leaders, and volunteers have the means to communicate and work collaboratively, but for many, effective cooperation remains a pipe dream. Discover how one trade association, leveraging collaboration among the national office and affiliates, developed a multi-channel recruitment campaign in a tough-to-reach member category with limited resources.

In this session, part of a four-part online seminar series on the future of membership, hear about challenges that arose in the process, how responsibilities were distributed, and how the campaign was implemented as a joint effort that overcame the barriers that often divide components and their affiliated national organization.

This online seminar features facilitated audio content and conversations. Before the session, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to the recorded session, reference materials, and more for up to 30 days following the program.

Registration for this online session will close Wednesday, January 23, 2019, at 12:00 p.m. ET.

The full four-part series is also available for registration, or you may register for any of the other individual sessions:

Full Series: Join the Membership Revolution

Session 1: Membership Engagement Metrics in Action

Session 2: Cultivate a Vibrant Online Community

Session 4: 10 Surefire Ways to Lose Members

  • Speakers

    • author image

      Scott D. Oser

      Scott has over 20 years of marketing experience in the association and publishing industries. He has worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective customer acquisition and loyalty programs with the ability to align resources and operations to consistently achieve and exceed goals. Scott is very active in the industry. He is currently a member of the APAC Committee. Scott has facilitated a number of ASAE Greater Washington Network Membership Idea Swaps and regularly contributes articles to industry publications. He has written articles for both print and online publications including DMAW Marketing Advents, GWSAE's Executive update, Associations Now and CIRCULATION MANAGEMENT.

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