Highly engaged members are more likely to participate in activities, refer colleagues for membership, and renew their membership for years to come. But it’s difficult to define and measure engagement, and when data is available, it often generates few actionable insights.
In this session, part of a four-part online seminar series on the future of membership, you’ll explore a new, more productive approach to defining and measuring engagement, including:
- the three most common methods associations use to define engagement and why they rarely provide real insight into member behavior
- a new approach to engagement that more accurately predicts member renewals and referrals
- tactics you can implement immediately to gain a more accurate picture of your member engagement level.
This online seminar features facilitated audio content and conversations. Before the session, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to the recorded session, reference materials, and more for up to 30 days following the program.
Registration for this online session will close Monday, January 21, 2019, at 12:00 p.m. ET.
The full four-part series is also available for registration, or you may register for any of the other individual sessions:
Full Series: Join the Membership Revolution
Session 2: Cultivate a Vibrant Online Community
Session 3: Working With Chapters to Grow Membership
Session 4: 10 Surefire Ways to Lose Members