Join the Membership Revolution: Membership Engagement Metrics in Action

Join the Membership Revolution: Membership Engagement Metrics in Action

Event Information


Jan 22, 2019 - Jan 22, 2019


2:00 PM - 3:00 PM



United States

CAE Hours:




Member Price:


NonMember Price:


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Highly engaged members are more likely to participate in activities, refer colleagues for membership, and renew their membership for years to come. But it’s difficult to define and measure engagement, and when data is available, it often generates few actionable insights.

In this session, part of a four-part online seminar series on the future of membership, you’ll explore a new, more productive approach to defining and measuring engagement, including:

  • the three most common methods associations use to define engagement and why they rarely provide real insight into member behavior
  • a new approach to engagement that more accurately predicts member renewals and referrals
  • tactics you can implement immediately to gain a more accurate picture of your member engagement level.

This online seminar features facilitated audio content and conversations. Before the session, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to the recorded session, reference materials, and more for up to 30 days following the program.

Registration for this online session will close Monday, January 21, 2019, at 12:00 p.m. ET.

The full four-part series is also available for registration, or you may register for any of the other individual sessions:

Full Series: Join the Membership Revolution

Session 2: Cultivate a Vibrant Online Community

Session 3: Working With Chapters to Grow Membership

Session 4: 10 Surefire Ways to Lose Members

  • Speakers

    • author image

      Rita Santelli

      Rita Santelli is CEO of The Savvy Org, an innovation consultancy that helps leaders build teams of creative problem solvers who thrive in the face of change. She is adjunct faculty at the Georgetown University Master of Professional Studies program and a frequent author and speaker on innovation, creativity and leadership. Rita earned her MBA from the Kenan-Flagler Business School at UNC, Chapel Hill and her BA in Economics from Fairfield University.

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      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by January 15, 2019, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

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