Wednesday, January 30, 2019
9:00 – 10:00 a.m.
Opening Keynote: Kindling a Spark: How to Engage and Motivate Learners With Emerging Learning Trends
Michelle Brien, VP of marketing and product strategy, WBT Systems
Linda Bowers, CTO, WBT Systems
In the world of continuing professional development, associations have a huge advantage over higher-education institutions and for-profit organizations. Along with the authority, credibility, expertise, trust, and brand recognition you’ve established, you most likely already offer educational programs that address the needs of employers and employees in your industry. How do you build on that head start to ensure continued success? Discuss how emerging learning trends can help you create transformative professional development experiences that will engage and motivate learners while making you the preferred education provider in your industry.
10:30 – 11:30 a.m.
Applying Outcome-Based Approaches to Learning Programs
Janice Jones, Ph.D., interim associate dean, college of education and leadership, Cardinal Stritch University
Mette Baran, Ed.D., associate professor, Cardinal Stritch University
Outcome-based learning emphasizes student awareness of learning outcomes and outlines what results are necessary to demonstrate achievement. Explore how to develop your program curriculum around the outcomes you would like the learner to demonstrate. Identify the various ways in which adult learners express their understanding of what they learned.
The Neuroscientific Basis for Professional Development
Sherry Keramidas, Ph.D., FASAE, CAE, ED, American Occupational Therapy Association
Debbie Amini, Ed.D., OTR/L, director of professional development, American Occupational Therapy Association
An understanding of the connection between neuroscience and education is transforming professional development. Discuss how the neuroscience of learning can inform how you create professional development activities that target learners’ motivations and emphasize content retention. Assess case-study applications showing how selected learning experiences can support competence, enhance critical thinking, and encourage innovation.
12:00 – 1:00 p.m.
Choose the E-Learning Authoring Tool That’s Right for You
Diane Elkins, president, Artisan Learning
What’s the best e-learning authoring tool out there? There’s no one right answer; it depends on what matters most to you. Identify key features and characteristics that differentiate tools—such as price, ease of use, interactivity, accessibility, and mobile compatibility—so you can make the best choice to meet your needs. Gain perspective on how popular e-learning authoring tools such as Storyline and Captivate stack up in these categories. Take a quick look at some of the major tools to get a general sense of what it’s like to work with them.
Successful Learning Experience Design for Adult Learners
Merle Schwartz, Ed.D., VP, learning experience design, Six Red Marbles
Learning experience design is key to creating learning experiences that are relevant, memorable, and engaging. Discuss strategies for taking a learner-focused design approach that allows learners to achieve their professional goals.
1:30 – 2:30 p.m.
Diversity, Inclusion, and Unconscious Bias in Adult Learning
Kuheli Dutt, Ph.D., assistant director, academic affairs and diversity, Lamont-Doherty Earth Observatory, Columbia University
Promoting diversity and inclusion is essential for professional development. To foster an inclusive environment, you need to understand how to identify and combat unconscious bias and stereotypes. Get lessons from real-life examples and case studies and learn how to apply them to your own programs.
Microlearning: Why You Should Be Offering It to Your Members
Rebecca Campbell, CAE, CPE director, Colorado Society of CPAs
Technology and microlearning have caused the learning experience to evolve. The ability to quickly deliver new information in the form of microlearning modules could help associations position themselves as trusted early sources of new techniques and information, increasing their competitive value. This session will help you identify the questions you should be asking to determine why you would offer microlearning and what initial implementation steps you would take.
3:00 – 4:00 p.m.
Leading Learning Innovation
Tracy King, CEO, InspirEd
Professional development teams are routinely told to shake things up by introducing innovations into learning programs. But how do you nurture new ideas without rushing to embrace flash-in-the-pan fads? Learn what counts as innovation and how to intentionally generate it in a team. Evaluate your innovation initiatives to catalyze the next idea.
Thursday, January 31, 2019
9:00 – 10:00 a.m.
Using Adult Learning Principles to Stop Boring Virtual Training
Nanette Miner, Ed.D., managing consultant, The Training Doctor, LLC
“That was just like a real class!” If you hear that exclamation after a live, virtual, instructor-led class, then kudos to you—you’re doing everything right. But if that’s not the typical response, it’s time to ensure that you are applying the right adult-learning principles to your virtual classes and learning events. Analyze the five basic principles of adult learning and how to use them in an online environment.
10:30 – 11:30 a.m.
Measuring the Value of Your Learning Programs
Chris Urena, CAE, director, professional development, American Speech-Language-Hearing Association
How do you measure the value of learning and demonstrate that your professional development programs are yielding the desired results? Return on investment is a valuable key performance indicator, but it doesn’t capture the entire impact of your program offerings. Examine four evaluation dimensions to give you a holistic perspective on the efficacy and value of your programs.
Using Emotion to Build Meaningful Member Relationships
Sylvia Long-Tolbert, Ph.D., MBA, clinical marketing professor and behavioral researcher, Carey Business School, Johns Hopkins University
Leveraging emotion to drive member behavior remains a popular strategy among associations. However, to truly understand the role emotions play in promoting desired business goals, it is essential to study emotions as a source of motivation for behavior as well as a reaction to marketing content. By understanding the art and science of emotion, you can find new ways to detect which emotions best nurture the desired responses from members. Develop a better understanding of when, why, and how to appeal to members’ emotions, which can be a powerful tool for strategy, communication, and membership service professionals.
12:00 – 1:00 p.m.
Preparing Speakers for a Successful Online Learning Experience
Sara Meier, MS.Ed, CAE, senior VP, MCI USA
Designing a successful online learning experience includes full speaker engagement. Review best practices for speaker management, including cultivating educational content, vetting and managing speakers, preparing speakers to virtually present their materials in an engaging manner, and wrapping up after the program.
Developing Member Leaders: Creating a Pipeline of Leadership Talent
Alice Waagen, Ph.D., president, Workforcelearning
A major challenge associations face is growing and maintaining a pipeline of volunteer leaders. Associations can take a proactive approach to filling their leadership pipeline by delivering professional development programs designed to improve members’ leadership skills. Identify best practices for implementing cost-effective leadership development programs that will build a cadre of skilled and knowledgeable leaders to partner with you in achieving your association’s mission.
1:30 – 2:30 p.m.
Augmented Reality and Virtual Reality: The Future Is Now
Greg Wilder, COO, Georgia Society of Certified Public Accountants
Augmented reality (AR) and virtual reality (VR) will change how we interact in a learning environment, and in many cases, they already have. Discuss the concepts of AR and VR and evaluate how these platforms can enhance creativity and engagement. Future-proof your association by understanding the technologies that are changing how we work and live.
3:00 – 4:00 p.m.
Closing Keynote: The Challenge Mindset: How Small Experiments Produce Better Ideas
Greg Roth, speaker, trainer, creative consultant, The Idea Enthusiast
You've read the research, listened to the experts, and reviewed best practices and case studies. But now, you need to create something new. Where do you start? How can you avoid churning out the same old thing? Explore how developing a culture of small experiments—including challenging yourself and your team to create every day—can lead to better ideas, better teamwork, and more successful learning programs.