8:00 – 8:30 a.m.
Registration and Networking
8:30 – 9:00 a.m.
9:00 – 10:00 a.m.
Deep Dive Into Today’s Top Meeting and Event Trends
Meetings and events, and our roles within them, are constantly evolving. Explore today’s top trends—from personalization to technology applications to the impact of new formats and experiences—and learn how you can spot the next trend so you can stay ahead of the curve.
10:00 – 10:45 a.m.
Exercise 1: Making Sense of Trends
10:45 – 11:00 a.m.
11:00 – 11:50 a.m.
A Designer’s Mindset
Examine the difference between a focus on operational processes and a designer’s mentality, fueled by creativity to solve problems and improve your events. Consider what innovation in a live experience entails, and learn the characteristics and habits that help you think like a designer.
11:50 a.m. – 12:00 p.m.
Exercise 2: Your Personal Assessment—Event Designer’s Mindset
12:00 – 1:00 p.m.
1:00 – 2:00 p.m.
Experience Design in Action
Learn the elements of good experience design to help you move people from attendees to active participants in your events. Identify tools for creating experiences, including strategic thinking and planning, technology, data analytics, and storytelling.
2:00 – 2:30 p.m.
Exercise 3: Applying Experience Design Concepts
2:30 – 2:45 p.m.
2:45 – 3:45 p.m.
Branding, Marketing, and Audience Acquisition
Discover how to make your event a brand experience that aligns with your organization’s strategic objectives. Explore how to identify your event’s personality and voice, and how to use powerful communication techniques like influencer marketing, social media engagement, and video and other digital marketing tools. Examine the data and questions you should be asking to ensure you’re attracting the right attendees and appealing to new audiences.
3:45 – 4:15 p.m.
Exercise 4: Assessing and Formulating an Event’s Value Proposition (Case Study)
4:15 – 4:30 p.m.
Conclusions and Takeaways