Business of Meetings: Integrate Marketing to Deliver Tangible Results

Business of Meetings: Integrate Marketing to Deliver Tangible Results

Event Information


Feb 22, 2018 - Feb 22, 2018 Eastern


8:30 AM - 4:30 PM


J.W. Marriott, Jr.–ASAE Conference Center / ASAE Building

1575 I Street, NW
Washington, DC 20005
United States

CAE Hours:




Member Price:


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Even the most relevant, dynamic event won’t succeed if potential attendees don’t know about it or understand its value. In a competitive market filled with opportunities for people to meet face to face, you need smart marketing plans and effective tactics to get the word out to your audiences about your organization’s meetings.

This informative one-day course reviews key principles of marketing and how to incorporate them into the promotion of your face-to-face meetings. Register now to:

  • examine the importance of using marketing to increase attendance
  • identify tools to create an integrated and innovative marketing plan that defines goals
  • explore how to integrate social media into your marketing activities—and avoid social media disasters.

  • Agenda

    • 8:00 – 8:30 a.m.
      Registration and Networking

      8:30 – 9:00 a.m.

      • Course objectives
      • Ground rules
      • Introductions

      9:00 – 10:45 a.m.
      Marketing: Delivering Tangible Results

      • Using marketing to increase attendance
      • Developing an integrated marketing plan that defines goals
      • Relationship of strategic plan to integrated marketing plan
      • Innovation and taking new approaches
      • Developing satisfaction and measurement tools

      10:45 – 11:00 a.m.
      Networking Break

      11:00 a.m. – 12:00 p.m.
      Application 1: Integrated Marketing Planning: You Are the Marketing Consultant

      12:00 – 1:00 p.m.

      1:00 – 1:30 p.m.
      Report on Integrated Marketing Planning

      1:30 – 2:30 p.m.
      Social Networking

      • Review of common social media tools
      • Why and how to use social media to promote your meetings
      • Developing your social media strategy
      • Using social media before, during, and after
      • Avoiding social media disasters

      2:30 – 2:45 p.m.
      Networking Break

      2:45 – 3:45 p.m.
      Application 2: Delivering Your Event On Social Media

      3:45 – 4:15 p.m.
      Report on Delivering Your Event On Social Media

      4:15 – 4:30 p.m.
      Conclusions and Takeaways

  • Speakers

    • author image

      Alex Plaxen

      Alex Plaxen, President and Founder of Little Bird Told Media, has been recognized as an industry influencer and emerging leader in marketing and social media strategy for conferences and trade shows. He most recently sat on the MPI Potomac Chapter’s Board of Directors and has been named to Connect Association’s 40 under 40 in 2017 and PCMA’s 20 in their Twenties in 2016. In addition, he also co-hosts and live tweets #EventIcons, a weekly events industry podcast and live broadcast.

  • Policies

    • Our Guarantee

      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by February 15, 2018, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God.' If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.