Executive Leadership Online Seminar Series: Defining Your Brand

Executive Leadership Online Seminar Series: Defining Your Brand

Event Information


Dec 12, 2017 - Dec 12, 2017 Eastern


2:00 PM - 3:00 PM


Online Webinar

United States

CAE Hours:




Event Status
Sold Out


Defining a brand is important for leaders, both professionally and personally. To remain competitive, you need to define what makes you different from others and effectively manage your authentic leadership brand. Before the market defines your brand for you, consider thoughtfully defining an intentional, strategic brand.

This session is part of a six-part online seminar series that explores essential leadership qualities for challenging times. Register for this session to:

  • view video clips from the 2016 Executive Leadership Forum presentation “Your Leadership Brand: Why Having a Brand Really Matters to You” by Libby Gill, CEO of Libby Gill & Company, and consider her approach to defining your brand
  • participate in high-level discussions with your peers about how to develop and maintain a lasting brand identity

The Online Seminar is a 60-minute live online session that can feature facilitated audio and video content and conversations. Before the first day of the online seminar, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online program will close Monday, December 11, 2017, at 12:00 p.m. ET.

The full six-part series is also available for registration, or you may register for any of the other individual sessions:

Full Series: Executive Leadership Online Seminar

Session 1: Building Culture

Session 2: Articulating Vision

Session 3: Handling Rejection

Session 5: Embracing Disruption

Session 6: Cultivating Courage

  • Speakers

    • author image

      John Segota, MPS, CAE

      John Segota, MPS, CAE, is associate executive director for public policy and professional relations at TESOL International Association. John's responsibilities include government relations, policy analysis, media relations and communications, oversight of standards development, and management of TESOL's advocacy activities. He works closely with senior leadership on policy management, strategic planning, public relations, and governance issues. John has presented nationally and internationally on public policy relating to English language education and has written extensively on education policy issues. He has a B.A. in political science with a concentration in international studies from the College of the Holy Cross and a Master's of Professional Studies in public leadership from The George Washington University.

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      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by December 5, 2017, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

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