Executive Leadership Online Seminar Series: Defining Your Brand

Executive Leadership Online Seminar Series: Defining Your Brand

Event Information

Date(s):

Dec 12, 2017 - Dec 12, 2017 Eastern

Time:

2:00 PM - 3:00 PM

Location:

Online Webinar

United States

CAE Hours:

1

Levels:

Strategic

Event Status
Sold Out

Description

Defining a brand is important for leaders, both professionally and personally. To remain competitive, you need to define what makes you different from others and effectively manage your authentic leadership brand. Before the market defines your brand for you, consider thoughtfully defining an intentional, strategic brand.

This session is part of a six-part online seminar series that explores essential leadership qualities for challenging times. Register for this session to:

  • view video clips from the 2016 Executive Leadership Forum presentation “Your Leadership Brand: Why Having a Brand Really Matters to You” by Libby Gill, CEO of Libby Gill & Company, and consider her approach to defining your brand
  • participate in high-level discussions with your peers about how to develop and maintain a lasting brand identity

The Online Seminar is a 60-minute live online session that can feature facilitated audio and video content and conversations. Before the first day of the online seminar, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online program will close Monday, December 11, 2017, at 12:00 p.m. ET.

The full six-part series is also available for registration, or you may register for any of the other individual sessions:

Full Series: Executive Leadership Online Seminar

Session 1: Building Culture

Session 2: Articulating Vision

Session 3: Handling Rejection

Session 5: Embracing Disruption

Session 6: Cultivating Courage

  • Speakers

    • author image

      John Segota, MPS, CAE

      John Segota, MPS, CAE, is associate executive director for public policy and professional relations at TESOL International Association. John's responsibilities include government relations, policy analysis, media relations and communications, oversight of standards development, and management of TESOL's advocacy activities. He works closely with senior leadership on policy management, strategic planning, public relations, and governance issues. John has presented nationally and internationally on public policy relating to English language education and has written extensively on education policy issues. He has a B.A. in political science with a concentration in international studies from the College of the Holy Cross and a Master's of Professional Studies in public leadership from The George Washington University.

  • Policies

    • Our Guarantee

      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by December 5, 2017, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other ‘acts of God’. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.