Member Engagement Tools: “Include” Is a Verb: Maximizing Engagement Through Inclusion

Member Engagement Tools: “Include” Is a Verb: Maximizing Engagement Through Inclusion

Event Information


Aug 24, 2017 - Aug 24, 2017 Eastern


2:00 PM - 3:00 PM


Online - Webinar

United States

CAE Hours:




Member Price:


NonMember Price:


Access Points:



Members are the lifeblood of any association, and you need to work not only to attract members but also to engage them once you have them. A critical element in maintaining member engagement is to ensure that all members are fully included in the work of fulfilling your organization’s mission and goals.

Join this session, part of a four-part online seminar series exploring tools and techniques for boosting member engagement, to gain a deeper understanding of what inclusion looks like and how to achieve it. As your members, volunteers, and leaders become more diverse, implementing effective diversity and inclusion practices will be crucial to your organization’s future. Register today to:

  • learn how to develop effective strategies, policies, and procedures that specifically address the full inclusion of all members
  • understand how authentic inclusion is key to reaping the benefits of diversity among members, volunteers, and leaders to maximize association growth and success
  • widen your definition of diversity and inclusion and increase cultural competence

The Online Seminar is a 60-minute live online session that can feature facilitated audio and video content and conversations. Before the first day of the online seminar, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online program will close Wednesday, August 23, 2017, at 12:00 p.m. ET.

The full four-part series is also available for registration, or you may register for any of the other individual sessions:

Full Series: Member Engagement Tools for Associations

Session 1: Eight Tactics to Transform Your Member Experience

Session 2: Enhancing Engagement With Customer Journey Analytics

Session 3: We Want You Back: Tools to Re-engage Lapsed Members

  • Speakers

    • author image

      Elizabeth Weaver Engel, MA, CAE

      Elizabeth Weaver Engel is CEO and chief strategist at Spark Consulting LLC. Elizabeth has more than 17 years of experience helping associations grow—in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.

      author image

      Sherry Marts, Ph.D.

      Dr. Marts works with individuals and organizations who share her commitment to authenticity and clear communication. She is an experienced CEO with more than 20 years' experience in nonprofit management and community organizing, along with a wide knowledge of behavioral science. She has particular expertise in addressing bullying and harassment, and improving workplace communication and inclusion. From 2009-11 she was Executive Director of the Genetics Society of America (GSA,, a 4500-member scientific society dedicated to advancing research and education in genetics. From 1998-2008, Dr. Marts was Vice President for Scientific Affairs for the Society for Women’s Health Research (SWHR). She became an internationally recognized expert on the biology of sex differences, and was in high demand as a speaker. While at SWHR she spearheaded the founding of a new scientific society, the Organization for the Study of Sex Differences, and served as its founding Executive Director. Earlier in her career she directed research grant programs in Alzheimer disease, glaucoma, and cardiovascular disease at the American Health Assistance Foundation. She received her B. Sc. (Hons.) in Applied Biology from the University of Hertfordshire in the U.K., and her Ph.D. in Physiology from Duke University in 1986 and completed a postdoctoral fellowship at the Lineberger Comprehensive Cancer Center.

      Vicki Deal-Williams, MA, FASAE, CAE

      Vicki R. Deal-Williams is the Chief Staff Officer for Multicultural Affairs at the American Speech-Language-Hearing Association (ASHA) where she has been on staff for almost 25 years. She has worked extensively in the area of diversity and inclusion, providing leadership and oversight for actively engaging the organization at all levels to be responsive to the needs of members, students, and consumers from diverse populations. She has developed and implemented corporate diversity training, and worked in training and development in the areas of leadership, management, and communications skills; and has expanded her expertise to include strategic planning. Vicki’s work at ASHA includes serving in a management liaison capacity to the Office of Multicultural Affairs, as well as the Continuing Education, Professional Development, Convention and Meetings units, and the National Student Speech Language Hearing Association (NSSLHA). She is an ASHA-certified speech-language pathologist, and a Fellow of ASHA, as well as a Certified Association Executive by the American Society of Association Executives. Vicki received both her Bachelor’s and Master’s degrees at Northwestern University.

      Eric Eldritch

      Eric Eldritch is an expert on the inclusion of people with disabilities in the workplace, and in public events and programs. He is a community organizer with leadership experience in nonprofit and professional organization leadership in LGBTQ communities and in interfaith work for more than twenty years. He grounds his work in principles of group identity, sociolinguistics and cross-cultural relations.

  • Policies

    • Our Guarantee

      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by August 17, 2017, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God'. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.