Association Management Week: Membership Development

Association Management Week: Membership Development

Event Information


Jul 17, 2018 - Jul 17, 2018


9:00 AM - 4:00 PM


J.W. Marriott, Jr.–ASAE Conference Center / ASAE Building

1575 I Street, NW
Washington, DC 20005
United States

CAE Hours:




Member Price:


NonMember Price:


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Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector. Because associations are indispensable to industries, professions, and society, it's vitally important that people who work in associations have a full understanding of their nature and history.

This full-day course is part of ASAE's Association Management Week, a series of programs designed to build a strong understanding of the core functions of association management. Specifically designed for those who are new to the profession or have less than five years of experience in the field, Membership Development outlines associations’ basic membership framework.

You’ll leave this course with a better understanding of the unique nature of membership organizations, how demographic and technological changes are affecting membership models, and how associations must structure their membership programs to optimize retention and maintain relevance.

Consider taking all five Association Management Week courses to earn the Certificate in Association Management.

  • Agenda

    • Time: 9:00 a.m. – 4:00 p.m. (Continental breakfast, lunch, and snacks are included.)

      Module One: Offering Value and Purpose
      Understand the importance and purpose of membership. Differentiate the two main types of associations and membership’s role within them. Learn the typical classifications and categories of association membership, and identify the benefits and value associated with each.

      Module Two: Structuring the Membership Offering
      Explore membership-related challenges, including economic and demographic impact on various models. Differentiate structures based on dues and benefits, and explore the limits of what can be included with membership.

      Module Three: Membership Recruitment
      Discover the importance of member recruitment, and learn the components of a membership recruitment campaign. Identify common recruitment methods, marketing vehicles, and strategies.

      Module Four: Membership Retention
      Understand how retention is key to an association’s success, and identify methods and strategies that create a positive member experience. Explore what value means to members and the steps to take to improve membership renewal rates and overall retention.

  • Speakers

    • author image

      Elizabeth Weaver Engel, MA, CAE

      Elizabeth Weaver Engel is CEO and chief strategist at Spark Consulting LLC. Elizabeth has more than 17 years of experience helping associations grow—in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.

  • Policies

    • Our Guarantee

      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by July 10, 2018, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other ‘acts of God’. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.