Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector. Because associations are indispensable to industries, professions, and society, it's vitally important that people who work in associations have a full understanding of their nature and history.
This full-day course is part of ASAE's Association Management Week, a series of programs designed to build a strong understanding of the core functions of association management. Specifically designed for those who are new to the profession or have less than five years of experience in the field, Membership Development outlines associations’ basic membership framework.
You’ll leave this course with a better understanding of the unique nature of membership organizations, how demographic and technological changes are affecting membership models, and how associations must structure their membership programs to optimize retention and maintain relevance.
Consider taking all five Association Management Week courses to earn the Certificate in Association Management.